How effective is Shopee live streaming? How to enable live streaming?

Speaking of Shopee, it is very popular nowadays. It has also caught up with the speed of live streaming sales, but what is the effect of selling goods on it? In fact, many novices don’t know, so today we will talk about the content of Shopee’s live streaming sales. Merchants who want to sell goods should not miss it.

How to activate the delivery service?

Currently, there are many benefits to selling products on Shopee, such as: you can obtain public domain traffic, no fees, and the platform also has corresponding rewards for sellers.

In addition, some sellers who use live streaming have achieved remarkable results. Since live streaming has not yet been widely popularized on Shopee, whoever gets started first will have the opportunity to become a leading player in this field. Therefore, the current sales effect is definitely good.

1. Display

■ A certain electronic store has more fans on the day of broadcast. At the same time, the more broadcasts the store has, the more fans it has.

■A beauty store experienced an explosive growth in fans after 5 months of live streaming, with steady growth during the period, with the highest number of new fans reaching approximately 7,200.

2. Steps

There are three forms of live broadcast on the platform:

■Sellers’ live streaming: Singapore, Malaysia and Taiwan sites can broadcast in Chinese, while the Philippines site can broadcast in English.

■ KOL promotion: a paid method where industry professionals are hired to promote products. This method can be used in Vietnam, Thailand, and Indonesia.

■Agent live broadcast: The official will help those who need it to sell goods, but this function is not open yet.

Regarding the live broadcast of the seller, the backend operation steps are as follows:

- On your phone’s My Page, click Live.

-Click create to enter the page.

-This includes uploading the cover image and filling in the title. It is recommended to upload a cover image that is highly relevant to the theme. It is recommended to add free shipping and discount information to the title as a guide. You can add a new description to fill in the store introduction, social account or event promotion information.

- Click add related to add products and enter the page. You can add up to 200 items.

-What you need to pay attention to here is: you need to find a customer to apply for it, and only after it is successfully opened can you proceed to the next step.

3. Tips

1. Preheat the live broadcast. There are many ways to do this. For example, you can preheat the live broadcast on the feed, inform the welfare activities, advantages and themes. Promote on the homepage and inform fans. Promote on social media, such as Instagram and Facebook. Reply to chats, send previews, and notify fans who follow the store.

2. Golden position: The longer the broadcast time is, the earlier the live broadcast time is, the more likely it is to be pushed to the front, i.e. the golden position. You can choose to broadcast in advance before the peak, and the broadcast time must be long enough.

3. Cover picture, with characters in it, is recommended to occupy 60%-70% of the main visual. The picture is recommended to be 9:16 in size, with a reference size of 900x1600.

For now, the effect of selling goods on Xiaodai is definitely very good. After all, there has been no large-scale selling on this platform, so it is very advantageous. Merchants who open first will definitely get more opportunities, so friends who want to sell goods can open it earlier.