Why are Amazon variants automatically split? What should I pay attention to when opening a store on Amazon?

Amazon is a popular cross-border e-commerce platform. Many people cannot distinguish some of the variant-related terms, nor do they know the reasons. So why are Amazon variants automatically split?

Why are Amazon variations automatically split?

The reasons why Amazon variants are automatically split are: first, it is a revenge after the merger of black technology; second, different categories cannot be shared. Faced with speculations from different sources, sellers can choose to directly open a case in the background to ask customer service.

Variants are a group of products that are related to each other in terms of size, color, flavor, etc. A good listing of variant relationships can make it easier for buyers to purchase based on different attributes, such as size, color or other features, and improve user experience.

The variation theme is very important as it defines the differences between related products. The theme will differ by product category (you can see what types of variation relationships your category supports by checking the "Valid Values" tab in the inventory file where you uploaded the template). A single variation theme is allowed per listing, but some categories do accept dual or mixed variations.

What should I pay attention to when opening a store on Amazon?

1. Select products in line with market conditions. The selected products should be easy to find suppliers and not be monopolized by big sellers. Read more news to understand consumers' living habits and select products in line with current market conditions.

2. Understand the sites. We have multiple sites, 12 of which are open to Chinese people. First of all, you need to have some understanding of these sites, and then choose the appropriate site to do. Europe and North America are the starting points for novices.

3. The same Amazon seller is not allowed to open multiple seller accounts at the same time. A company with the same legal name can only register one account on Amazon, but sellers can open different stores on major sites.

4. Account performance. In the Amazon seller backend, we can see the performance in front of us. If these performances are not up to standard, there is a risk of being blocked by Amazon.

I would like to point out here that Amazon’s strict investigation of variants is not a one-day thing, but recently due to the extensive coverage of false reviews by foreign media, Amazon has suffered many adverse effects, which has led to Amazon’s recent crackdown on merging variants.