The appeal of the outdoors is all in the copywriting

Camping has become popular recently, and every word of outdoor copywriting is attracting workers to go outdoors. Let’s take a look at which beautiful copywriting can touch your heart.

From the sudden rise of camping, to the sudden popularity of Frisbee, to the popularity of Citywalk on the Internet, to this spring's "20-minute park effect", outdoor sports are moving from the mountains and fields to our daily lives.

Riding on the trend, many brands have seized the opportunity for growth, from replenishing energy to exploring oneself, from strengthening the body to showing attitude. How to make waves in the trend? The following copywriting is very representative.

1. People did not go to the outdoors but returned to the outdoors

While most brands use the outdoors as an option to escape the city, Jiaoxia was the first to promote the concept of returning to the outdoors. The word "return" was used to create a sense of belonging and to explain the brand's "lightweight outdoor" strategy. The copywriting does not preach, but focuses on capturing every subtle feeling, and purely and comfortably turns the outdoors into daily life.

People are annoying

Everything you do needs meaning.

But it's best not to take the meaning out

Outdoors

Interesting enough

If you walk

No need to count steps

If you ride a bike

Remember to enjoy the wind

If camping

If you are afraid of the dark, go home

If fishing

It's good to have fish or not

All the little joys

When you go outdoors, it will be magnified

Looks so childish

It's fun to play

Eating between heaven and earth

A taste of freedom in every bite

You can see farther outdoors

People will become closer

The outdoors is so fun

Because walking between mountains and sea

Your heart will keep reminding you

People didn't go outdoors.

Back to the outdoors

2. Only when you lie on the uneven grass can you really lie flat

A group of original copywriting by Xiaohongshu user @林志和 was officially selected for "looking for wild outdoor people", which is really appropriate and sensible.
The copy aligns the jargon of the workplace with the beauty of the outdoors, and coupled with the natural and relaxing imagery, it really makes people breathe a sigh of relief after reading it.

The lack of oxygen in the conference room can be breathed back in the mountains

I met my own kind on the grassland, there were so many cattle and horses!

Drifting in Beijing, Shanghai, Shenzhen, and Guangzhou is not as good as drifting on the water

A 20-minute park is the smallest gap

The outdoor track is wide enough, no need to change

Lying on the uneven grass is the only way to truly lie flat

The mud on my feet is the stamp I put on the world

The ego is large and suitable for staying in unobstructed places.

Don't look for a job anymore, just find a mountain to sit on

The girl in the cubicle will be more beautiful if she goes to the mountains

Shine in your comfort zone

If you can't hold on any longer, come here and we'll naturally hold you back.

3. The bigger the world, the smaller the problems

On World Earth Day, Wolf Paw and its spokesperson Karen Mok recorded a hiking trip. Based on their common love for the outdoors, through the spokesperson's inner voice, combined with the natural sounds of the mountains and the beauty of the lake, everything looks so healing, making "lightly entering the mountains" and living a leisurely life become appealing.

You asked me for some tips, wanting to live an easier life?

I rarely give advice to others, and I rarely listen to others.

Well, except for one sound.

Can you hear me?

I heard the emotions of the mountains and the mountains, and the mountains and the mountains also heard mine.

Do you need any more advice from me?

The world is big, and things are small.

Go out and feel relieved

4. The end of the mountain is not necessarily the top, it can also be your meal time

Sports products are always hardcore when it comes to promotion, especially when the product series is named after champions. But surprisingly, Anta used the skyline as the departure signal, nature as the road book, and the end point as the "meal time", making Fast Hiking more free and enjoyable.

Do you want to be as free as the wind?

The distant skyline is my starting point.

Give me the signal to go

Naturally, it is my road book, without the pace,

There is no track and if you see mushrooms, just slow down.

Chasing the stream, just hurry up in the mountains, oxygen, scenery,

They're all supplies.

The top of the mountain is not necessarily the end, it can also be the meal time.

Come, take a break so that you can start better.

Go Gallop

Go to Freedom

5. We “mountain idlers” are not idle

Based on real consumption data and outdoor items that are more popular with consumers, Tmall Super Category Day has extracted a more segmented and scenario-based trend of "mountain idlers" - hiking in the mountains and forests, camping in the wild by creeks, cycling in the wilderness, and forest study tours. "Outdoors" has a more specific direction and imagination. After reading it, I just want to be a mountain idler, busy in the mountains and enjoying the mountains.

Those things that you can't let go of will fall away as you walk.

The signal is blocked by mountains, so I can take each step with peace of mind.

A big rock can also be the destination, but I can't find it on the navigation.

When the creek reaches your ankles, you have truly met autumn.

When we throw stream water into the air and it falls down, it is all our bubbles

Once you step into a stream, you realize that fake fishing is not as fun as real paddling.

Stopping when you are tired is the simplest principle on the uphill road.

Not between two points, only between a gust of wind and a mountain

When riding in places without traffic lights, don't rush, just rush forward.

Crouch down and see that a flower and a butterfly have become bigger

Bring countless little curiosities and get close to nature

There are few toys here, but many playmates

From the update of sports equipment to the change of consumption structure, the outdoor market is full of vitality. This year, we have seen the emergence of more lightweight life scenes, and also discovered new communication opportunities. In particular, the increasing number of female sports people and Generation Z consumers has seen a wider range of users.

Author: Brainburner

Source: WeChat official account: "Brain-burning advertisement (ID: shukewenzhai)"