What is the traffic on Amazon? Introduction to the four major traffic types

As the Amazon platform continues to grow, more and more merchants are opening stores here. After opening a store here, merchants need to upload product information. Do you know what kind of traffic there is on Amazon? The following is the answer for you.

What is the traffic on Amazon?

1. Search traffic.

Search in the search bar, search for whatever you want to buy. This is the largest part of the site traffic. It is simple and crude. The factors that affect search traffic are as follows:

Product sales, keyword matching, user behavior (positive reviews, clicks, etc.), logistics speed, and ranking.

2. Associate traffic.

This part of traffic has the highest traffic on the Amazon platform. It cannot be bought with money. It is a part that Amazon reserves independently. It uses more precise algorithms to analyze user habits and purchasing tendencies to recommend several products for you. So, what should we do? For a product line, it is like sunscreen. If it covers all functions and has all effects, then the probability of appearing in that position will naturally be very high. If we want to squeeze into this position, we can continuously increase the number of selected products to squeeze into this position.

3. Classified left navigation traffic.

When we click on the category navigation, there will be a very detailed selection information to choose the products that meet the requirements. This result is not made by Amazon's algorithm, but from the search we fill in a lot of basic information, and then send this data to Amazon. When someone searches, Amazon will recommend products to users, otherwise there will be no chance. If you want to control the traffic source in this regard, one is to put yourself in the right category, and the other is to fill in all the basic information and let him fill it in detail. There are two advantages to this. First, it enables users to find your products from a category tree, and the other reason is that it may be used as a comparison interface by Amazon.

4. Traffic from promotional activities.

Promotional traffic is the email marketing done by Amazon, and this part of sales can account for 2.6% of Amazon's total sales. Don't think that half is small, in fact, there are very few vendors who can account for this 2.6%, and there are not many in a year. Only a very small number of people share this traffic, so for every seller, it is already a huge traffic.

I have introduced the relevant content about Amazon's on-site traffic. Currently, Amazon's on-site traffic may not be able to support the traffic needs of a large store. At this time, merchants can choose to do off-site promotion, which will not only bring more traffic, but also more orders.

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