How to increase Xiaohongshu’s traffic 10 times?

In the world of digital marketing, Xiaohongshu, as a platform that integrates community and e-commerce, has always been the focus of brands and operators on how to acquire and amplify traffic. This article will reveal how to maximize Xiaohongshu's traffic potential and achieve tenfold growth through four core strategies.

How to increase the current traffic of Xiaohongshu by 10 times? This is a question that many operators are concerned about. Combining with actual operation cases, it can be improved in four aspects.

1. High-quality content

Good content still has strong vitality on Xiaohongshu. What is good content? It is notes that are liked by both users and platforms and can be converted.

Xiaohongshu notes are divided into general traffic and precise traffic. General traffic is the strategic content of the category that users are interested in, and precise traffic is the content that can be directly converted.

Taking the confinement center as an example, how to choose a confinement center is general traffic, and the recommendation of confinement centers in Putuo District, Shanghai is precise traffic.

When creating an account, you need to know clearly which words are general traffic content and which words are precise traffic. General traffic is for natural user flow content, and precise traffic is suitable for advertising flow. The ratio of the two can be 2 general and 1 precise, and the cycle can be repeated for continuous push and pull.

2. Build a matrix

Matrix is ​​a way to amplify the natural flow 10 times, it can copy the content in batches. A good topic, cover, title can be copied to 10 accounts, or even more.

Why make a matrix?

First, the monetization efficiency of a single account is limited, and the system recommends limited traffic to you. Multiple accounts can get more natural traffic. Secondly, matrix accounts can reduce risks. If a certain account has no traffic, you don’t have to worry about changing it.

More importantly, multiple accounts can intercept user needs. When users search for a certain keyword, multiple accounts can intercept it. No matter how users search, their needs will still come to us.

The Xiaohongshu account matrix can be built through the matrix of professional accounts + KOS accounts + amateur accounts.

Figure: Xiaohongshu account matrix operation planning

3. Advertising Flow

No matter how powerful the matrix is, it still needs to constantly limit the flow, and when the natural flow is uncertain, it needs to constantly restart the account. However, investment flow can perfectly solve this problem and increase the volume by 10 times.

Xiaohongshu advertising still has its bonus period. As long as you create qualified content and clearly state the selling points, you can get results within a month.

For customer service clients, the number of customers in a single month can easily exceed 100, and for e-commerce customers, the number of orders can quickly exceed 100.

The next thing to do is to increase the traffic budget and amplify the results by 10 times.

Xiaohongshu's traffic investment includes Juguang and Chengfeng. Juguang is suitable for customer service merchants, while Chengfeng is suitable for e-commerce customers.

4. IP Operation

IP operation is easier to improve conversion than content, matrix and traffic.

Users see real people with real attitudes and opinions, which makes them more trustworthy when purchasing products.

The success of Xiaomi su7 is due not only to its product strength but also to the fact that Lei Jun is a super IP, and every appearance of his can save a lot of advertising costs.

IP operation is a test for the founder. She needs to have time to shoot, be willing to shoot, and be able to live broadcast. From the perspectives of personality, value positioning, topic selection, material library, shooting, content, etc., she needs to be able to produce material content stably.

Each of the above 4 methods can increase Xiaohongshu’s traffic by 10 times on the existing basis.

Excellent merchants do one thing to the extreme, and awesome merchants use overlapping strategies, being awesome in each of them, and basically achieving a monopoly in the category.