What are the three ways to place Amazon manual ads?

Amazon's ads are divided into two types: manual ads and automatic ads. These two different types of ads have their own different delivery methods. So, what are the three delivery methods of Amazon's manual ads?

1. Accurate Matching

Exact matching, that is, matching keywords with user search terms, can achieve the effect of accurate delivery, thereby bringing more accurate traffic and conversion. However, it currently only supports singular and plural matching. However, exact matching also has disadvantages, that is, the number of ad displays is relatively low, which will cause some real search customers to miss the merchant's products and affect conversion.

2. Broad Match

Broad matching can help maximize product keyword exposure, because there is no specific order requirement for product keywords, sellers can insert other words in the middle, even if they are misspelled, they can support synonym matching and bring more traffic. However, due to the lack of accuracy of these keywords and relatively wide traffic, they may bring a large number of invalid clicks, thereby increasing unnecessary advertising budgets.

3. Phrase Match

This matching mode is relatively accurate, with a higher display volume and higher precision than broad matching. There are exact order requirements for keywords. Sellers can only add other words before and after keywords and cannot reverse the order of keywords. It supports plural forms, prepositions, and ing forms. It is more restrictive than broad matching, and the relevance of the delivery will be higher; but the display opportunities will be less, and the exposure and clicks will be relatively lower.

In general, the three delivery methods of Amazon manual advertising are exact match, broad match and phrase match. As for which delivery method to choose, it still depends on the product.