How to expand your business and acquire more customers through TikTok?

At a time when traditional offline businesses are facing challenges, social media platforms such as Douyin provide businesses with new growth opportunities. This article will explore how to expand your business through Douyin, acquire more customers, and help you stand out in the fierce market competition and achieve sustained growth in performance.

1. It is becoming increasingly difficult to do traditional business and offline business

However, those internet celebrities who promote products are not affected.

And now the traffic is increasingly concentrated on several large platforms, such as Xiaohongshu and Douyin.

As offline business becomes increasingly difficult to do, we can fully leverage the Internet and these platforms to expand traditional businesses and offline business methods.

With the help of Internet tools, offline business can be brought online.

It is entirely possible to re-do the traditional offline business that we are doing now through Douyin and Xiaohongshu.

The Internet can infinitely magnify the value and leverage of business.

If you open a store, a few hundred people entering the store every day is already a lot, but on the Internet, there may be thousands or even tens of thousands of people viewing it a day, and it is not impossible for even hundreds of thousands to see it.

The more people see it, the more people know about it, and the more people enter the private domain and come to the store.

Therefore, expanding online traffic entrances and paying attention to Douyin and Xiaohongshu are almost what every company and individual must do now.

If you don’t do it, you will easily be eliminated.

2. The beginning of the short video should be able to grab the target user’s attention, arouse his interest and resonate with him.

And filter out the target users so that they can continue watching.

After reading, give instructions to allow him to follow, like, comment, collect, place an order, or enter your private domain.

After the video was released, how many views did it get?

How many of the target customers saw it?

How many of the target customers have finished watching it?

How many of them have received attention and how many have been directed to private domains, to stores to pick up xx, or to short video links to place orders?

They all leaked out layer by layer.

If you want to achieve good results in attracting traffic, the hooks/traffic products must be well designed, attractive, high-value, low-cost, and related to the back-end products, so that the target users will be very eager to receive them when they see them.

If your hook/lead design is not attractive and your target customers don’t feel anything when they see it, then the lead generation effect will definitely not be that good.