The public account has been restricted. What should I do if there is no recommended traffic?

In the operation of WeChat official accounts, the instability or limitation of recommended traffic has always been a problem faced by creators. This article will deeply analyze the reasons why official accounts are limited in traffic and provide practical solutions for your reference.

Since WeChat official accounts have recommended traffic, many friends have returned to the operation of official accounts. However, if you mainly rely on recommended traffic, you will more or less encounter situations where the recommended traffic is unstable, or even not recommended or limited. This is also one of the hot issues that many people ask. Today, we will analyze the reasons and solutions for you.

1. First determine whether the current limit is true or false

Previously, a fan kept sending messages to Watangren, saying that her public account was restricted and had no referral traffic. She used to have tens of thousands or hundreds of thousands of referrals, but now she only had one or two thousand. It did seem like she was restricted, but when I looked at the data, it turned out to be a "fake restriction."

The reason is very simple: the recommendation algorithm of public account articles decides whether to continue to expand the recommendation based on user feedback data. If the quality of your article is poor and the user feedback data is poor, the recommendation will not be expanded. Therefore, it is normal for some articles to be highly recommended and some articles to be low recommended.

At this point, some friends will definitely say, my articles are all written in the same way, why do the traffic vary?

This idea is wrong. The quality of an article is not determined by you or the algorithm, but by user data. Only when users think it is good is it truly good. Therefore, many creators now do not create original content, but instead create content that caters to users, which brings in a lot of traffic.

2. What should I do if the flow is really restricted?

False current limiting is a normal traffic fluctuation and is not a big problem, but real current limiting is a headache. What should you do if you really encounter this situation? Here are some solutions for you:

1. Find the reason for the flow restriction

If you have received a violation notification, then this is very obvious, the flow is limited due to the violation.

If you have not received any violation notifications and your traffic is still limited, you should judge from the following situations:

• Publishing a large amount of low-quality content: For example, articles that are very short and pieced together can easily be judged as low-quality content.
• Publish a lot of marketing content: There is no need to say more about this, everyone knows it.
• Posting of prohibited content: such as HDD violations, copyright infringement, rumors, immorality, etc.
• Publishing content in special areas: such as military affairs, international situation, and ball games. These areas are relatively sensitive and may be restricted if you are not careful.

2. Solutions after current limiting

If there is a flow restriction due to a violation notice, appeal first. If the appeal is approved, it can be restored. If the appeal is not approved, there is no solution for serious problems, but mild healthy operations can be restored after a period of time.

Of course, you can find manual customer service in the WeChat public platform operation center, tell him/her your request, and he/she will tell you the reason for the violation, the appeal method and the subsequent recovery measures.

If there is no violation notification, the specific reason is:

• Because of the limited flow of low-quality content: insist on creating high-quality content for a period of time and it will recover. If you don’t have that much material in your stomach, you can use AI assistance. Remember not to use it directly, and modify it manually.
• Because of the flow control for illegal marketing: first delete the marketing promotion content, and then operate in a healthy manner, but the recovery period may be relatively long, and it may take several months of honest operation to recover.
• Because content flow control is not allowed: it is recommended to give up. Even if the disease is cured, you will still drool at the corners of your mouth.
• Because of the flow restrictions in special areas: first test by yourself which content you can write and which content will be restricted, and then insist on creating content that you can write, and you can resume after a period of time.

In addition to the above self-repair of the flow limit, we will share with you two official repair methods:

1. Go to the WeChat open community and find official personnel to solve the flow limit. You can post directly and explain the whole story (including the original account ID, problem and data screenshots), such as the person in the right picture.

It should be noted that this method is not guaranteed to be effective, because official personnel may not pay attention to you. You should just treat it as a way to appeal against the flow limit.

2. If you know a WeChat staff, it will be easier. You can ask him/her to help you ask the relevant personnel or lift the flow limit.

The above is today’s sharing, I hope it will be helpful to you!