After e-commerce became popular, WeChat business and cross-border e-commerce appeared one after another, successfully stirring people's enthusiasm for online entrepreneurship. WeChat business was indeed popular for a while, but now it has basically died out, while the fire of cross-border e-commerce is still burning, and even has a tendency to expand. For novices, the most difficult thing in the beginning of cross-border e-commerce is product selection. What products are better for novices to sell? Different people will have different answers to this question. Take AliExpress as an example. One thing that will never change is that you must choose popular products, preferably products with profit points and relatively little competition. In other words, you must choose niche products. (Are you satisfied with this answer?) What are niche products? They refer to niche products that have a small audience and cannot be met by the traditional market. They are profitable. Niche products are also the focus of discussion on social platforms and forums. There are actually three steps to choosing niche products for cross-border e-commerce: product selection, traffic generation, and conversion. These three steps seem very simple, but it is actually not easy to do each step well. Judging from the sales of all categories in cross-border e-commerce in previous years, the GMV of categories such as 3C, clothing, maternal and child products, gardening, outdoor, and auto parts has been increasing every year, which means that the market demand is large and the competition is fierce. Each category has many secondary, tertiary and quaternary categories. The smaller the category, the greater the chance of success. When selecting products, you can refer to these categories + your own resources + your own preferences, and then conduct preliminary research to predict whether profits and sales can meet your expectations. Generally speaking, most people choose clothing and maternal and child products, which are also things that most sellers are familiar with, and the supply is relatively sufficient. Look around Facebook, Instagram, YouTube, Pintest, Google+, and compile a list of products to filter one by one. Kind tips: 1. Choose products that are small and light because shipping costs are expensive. 2. Don’t consider fragile items. 3. Products with simple operation. 4. Goods with high profit margins. 5. It is best to have your own brand to prevent copycat sales. 6. Non-seasonal products. Cross-border e-commerce is different from ordinary e-commerce. We must not only consider platform rules, but also logistics and freight. Because the products are shipped abroad, we must choose a good logistics provider and increase efforts to control logistics costs. In addition, when selecting products, we must also consider the consumption habits and consumption patterns of foreigners. Recommended reading: What information do I need to open a cross-border e-commerce store on Amazon? The process of opening a store on Amazon How to do cross-border e-commerce? How to set keywords? How to start cross-border e-commerce from scratch? Is there a good method? |
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