How to do cross-border e-commerce on Amazon? Operation skills of cross-border e-commerce on Amazon

Many people like to do cross-border e-commerce, because cross-border e-commerce has a much wider sales range, so there is a chance to make more money, so do you know how to do Amazon cross-border e-commerce? Next, we will explain this aspect to you.

1. Product main image

If a merchant wants to increase sales in his store, generally speaking, the most intuitive thing is the main picture of the advertisement. The main picture is equivalent to a person's first impression of a stranger. If the main picture is beautiful enough, it will increase customers' desire to click on the advertisement and buy.

When processing product images, we need to take into account two aspects of the image information: technical index (image format, pixels, size, naming, etc.) and aesthetic index (simple, clear, beautiful, multi-angle and multi-detail display, application scenarios, etc.), so as to achieve the best optimization effect of the product image.

2. Analyze the market

Since Amazon has a global presence, it is important to choose your first main market. Currently, the world's largest retail market is the United States, and as it becomes increasingly saturated, it is not recommended for novices to enter.

The most suitable market for Chinese sellers is the Japanese market, which is close to China and has a similar cultural atmosphere. There are many middle-class people who can accept high-priced sales and have higher profits. The most emerging market is the Turkish market. Turkey has a population of 75 million, of which 41% are young people under the age of 25, so there is a great demand for local online shopping, making it a dark horse in the European market.

3. Make a good product title

The title is the most critical point, which determines the exposure and click volume of your product. The capture and selection of keywords are the top priorities of our early marketing and later optimization. This is the meaning of automatic advertising mentioned in the previous article. Matching hot words with products can increase sales in a short period of time.

Finally, if you open a store on Amazon, merchants also need to promote their products. No matter what platform you open a store on, you need to promote your products, because only by promoting your store can others know about your store and your store can continue to operate!

Recommended reading:

How does Amazon contact sellers? What are the conditions for opening a store on Amazon?

How much is the deposit for opening a store on Amazon? How much is the total amount?

How to register on Amazon abroad? How to operate well?