What is the average return rate on Amazon? How can I check the return rate?

There are now many merchants opening stores on the Amazon platform. As an Amazon merchant, you need to pay attention to data in many aspects. For example, Amazon's return rate data is very important. What is the average return rate of Amazon? The following content will introduce it to you.

The refund rate is not counted in the seller's performance target, but if the refund rate is too high, for example, if a listing is FBA, and the refund rate exceeds 4%, and there are many complaints, it may be reviewed by Amazon. Amazon may suppress the listing or ban sales. So when a product has an excessively high refund rate, if it is a problem with the product itself, it is better to remove it from the shelves or improve it.

The refund rate is not counted in the seller's performance target, but if the refund rate is too high, for example, if a listing is FBA, and the refund rate exceeds 4%, and there are many complaints, it may be reviewed by Amazon. Amazon may suppress the listing or ban sales. So when a product has an excessively high refund rate, if it is a problem with the product itself, it is better to remove it from the shelves or improve it.

How to check the return rate?

REPORTS - BUSINESS REPORTS - Left SELLER PERFORMACNE - Units Refunded & Refund Rate

The default is one day, and you can select multiple days.

Check the refund reason: reports - fulfillment - returns and refunds

What are the consequences of a high return rate?

A high return rate will affect the Refund Rate and have a certain impact on the ranking. Normally, if the FBA product return rate exceeds 10%, the listing will be banned by Amazon, but it will have no impact on the account. However, if the return rate is too high and no rectification is done, the account may be blocked.

Amazon bans your listing to remind you to check your product to see if there is anything that can be improved so that you can do better. If you think your product has no quality issues, you can just sell it again.

Regarding the question raised at the beginning, we have introduced it in the above content. The higher the Amazon return rate, the worse it is for the store, so all Amazon merchants need to pay attention to the return rate of their stores.

Recommended reading:

What are the traffic entrances to Amazon? Is there a lot of off-site traffic?

Where can I view Amazon advertising traffic? What is the reason for low traffic?

How often are Amazon advertising fees deducted? Introduction to deduction rules