What types of Amazon advertising are there?

As an Amazon seller, the importance of advertising is self-evident. Amazon merchants can see it. In this case, if you want to do well, you need to promote advertising. What types of Amazon ads are there?

Header Ads:

It can be said that header advertising is a golden advertising position with large traffic and high conversion rate.

In August 2017, Amazon also opened up the header section access to third-party sellers who had registered their brands. This advertising space brought a large amount of traffic and conversions to sellers, and became a must-have position for major sellers.

Right column ads:

The ad space on the right column was previously popular with many sellers. Although the ad space on the right column does not have as great an advantage as the ad space on the top, it is also a good choice. At the end of October 2017, Amazon cancelled the ad space on the right column. The main reason was that this ad space could not be seen on mobile phones, so it was cancelled in order to cater to everyone's browsing habits.

The cancellation of the right column ad space means that sellers who place advertisements lose a good product display space, so they need to spend more money to fight for the remaining positions, which will lead to an increase in advertising costs.

CPC Advertising:

Amazon sellers often cannot grab the top headlines due to financial problems, so CPC advertising is particularly important. This is indeed the case. CPC advertising is an affordable advertising position for small and medium-sized sellers, which brings sellers key traffic and conversions. When buyers search for relevant keywords placed by sellers, the sellers' product listings will be displayed.

Single product display ads:

Single product display ads have many display areas and can be displayed on the side, bottom, buyer review page, discount information page, etc. of the ASIN page. More importantly, it can appear on the product details page of competitors, which is very suitable for targeted delivery using competing products.

Currently, only Vendor merchants can enable single product display ads. This article will not go into details. The display ad position is shown in the figure below:

Third-party display ads:

Amazon launched a new advertising model at the beginning of this month - display advertising. This ad is placed on third-party partner websites outside the site and will be displayed on both PC and mobile devices, which will undoubtedly greatly increase product traffic.

But this type of advertising also has disadvantages, because we cannot control it accurately. Why do I say that? Because the seller chooses the target audience type and price for this advertisement, and then the Amazon system identifies and chooses to push the advertisement.

Does it sound familiar? Yes, this is the model of Toutiao's information flow. However, compared with the information flow, the settings that can be selected for Amazon's display ads are too simple. Of course, this is mainly because display ads are a new type of ads. I believe it will be improved in the future. As for whether it is effective, sellers still have to try it themselves.

According to what I have learned, there are 5 types of Amazon ads. I believe that Amazon ads will be more complete and diversified in the future. Every ad space is a must-win for sellers. In addition, Amazon merchants also need to master some promotion skills to be able to do business for a long time.

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