What does Amazon off-site traffic generation mean? How to generate traffic?

Amazon stores cannot develop without traffic, and traffic is divided into two types: on-site traffic and off-site traffic. Store owners should be clear about on-site traffic, which is mainly the traffic provided by the platform. What does off-site traffic mean? Store owners who have not done off-site traffic diversion don’t quite understand this.

How to do drainage?

Off-site traffic usually refers to the store owner using available resources to attract potential customers to visit the store on the platform in order to promote sales. Usually, it is Facebook, Pinterest, Slideshare and other platforms, which use methods such as displaying products and telling stories to attract users to visit the store and finally complete the order.

Here I will show you some directions and methods for off-site traffic diversion.

1. Email is different from in-site messages. In-site messages actually have no room for manipulation and are basically strictly monitored.

What needs to be noted is that EDM does not mean getting the customer's email address and then sending it crazily, because most of the emails will be sent to the spam folder.

The correct way is to send mass mail through mass mailing systems such as webp, and the delivery rate will be much higher.

Second: On social platforms, spend time to operate a good account, accumulate fans, and then gradually do the work of attracting traffic. For example, advertise under the posts of celebrities, or use random hot spots or evaluation groups, etc. These are the most common ways of thinking for counterfeit brands. Through these social platforms, a lot of free traffic is attracted, which is a method.

Find experts to cooperate with, so that browsing is guaranteed. It is also recommended to communicate with the experts and include product links or even discount codes when posting, so that people in need can make corresponding purchases.

These two channels have high requirements for promotional images and planning. Big brands promote on them, which makes them difficult to operate for Amazon and not suitable for entry. Of course, it still depends on the specific product.

3. Facebook/Google promotion has payment by point and payment by display, such as CPM, and the nature of each platform is different. But the effect is still very good.

Facebook is suitable for sensory products, such as clothing and jewelry, products that allow people to feel the style through vision.

As for the products that Google is suitable for, such as lawn mowers, screws, etc., when you need these products, you will definitely search for them, because after all, the intention of the main search is very large and much more useful than pure push.

Amazon off-site traffic is a method in which merchants on the site use some off-site promotion channels to let outside customers see the products, and then click to enter the store to place orders. Compared with the site, it actually opens up new channels. After all, the competition on the site is fierce, and there are more opportunities outside the site.