How to place Amazon video ads? What are the requirements?

Traffic is also very important for Amazon merchants. In order to get more traffic, Amazon merchants need to adopt some tricks, such as running video ads. How to run Amazon video ads? The following is an introduction for you.

Amazon video advertising application threshold:

First of all, Amazon stipulates that only sellers with brand registration can run video ads. So many sellers who are still hesitating whether to register a trademark can wake up. Branding is an unstoppable trend of the platform. Too many ways of playing can only be played by sellers with brand registration.

Amazon Advertising video material requirements:

Video size: no more than 500Mb. Videos that are too large will be rejected for uploading.

Video length: 6-45 seconds, preferably no more than 30 seconds.

Video aspect ratio: 16:9, this is to adapt to the display habits of Amazon's mobile and PC terminals.

Video format: MP4 or MOV.

After the video is submitted, the seller can also set keywords for the video.

These are the most basic requirements for video ads at present, and they are actually not very high.

Advantages of Amazon video ads:

1. Good conversion rate

In fact, according to the data tested by our team, the conversion rate of Amazon’s video ads is quite good, much better than the traditional CPC ads! This is also very easy to understand. The video display of the product itself is much better than pictures and stiff text displays, and it even has a good effect on brand promotion.

2. Good location exposure

Amazon actually gives a very good ad placement for video ads. This placement is actually located in the middle of the core keyword search page, and the exposure length is a whole line. The entire exposure and display position and length are very good. From the placement of Amazon video ads, it can be seen that the platform actually attaches great importance to video ads! Although the share of video ads at this stage is still insignificant compared to traditional CPC ads.

It is not impossible that short video ads will gradually replace traditional ads in the future.

3. Low traffic cost

At this stage, there are still very few sellers who are really dedicated to making short videos and can truly combine videos with operations.

Therefore, the cost of acquiring traffic is still extremely low. When a large number of Amazon sellers react and pay attention to short video marketing, it will not be as easy as imagined to carve out a path in the bloody sea.

Regarding the question raised at the beginning, we have already introduced it in the above content. If Amazon merchants want to do video advertising, it is possible, which will be helpful in increasing the traffic of the store. I hope the above content will be helpful to everyone.

Recommended reading:

What are the requirements for Amazon video ads? How to upload them?

How to place Amazon video ads? What are the strategies?

How long does it take for Amazon video ads to be reviewed? What are the requirements for uploading video ads?