How can physical store owners obtain a steady stream of customers in 2024? Here’s a trick for you

Do you want to increase customer traffic and achieve sustained growth in the number of customers in 2024? Mastering the fission strategy is the key. This article will analyze the systematic method of customer fission in detail from the five links of directing traffic, building trust, promoting transactions, locking customers to fission, helping you easily attract and retain a steady stream of customers.

If you want to increase customer flow in 2024 and obtain a steady stream of customers, you must know how to do fission.

Many people don’t know how to generate traffic or how to generate fission. Let me share with you a systematic method.

Direct traffic → build trust → facilitate transactions → lock in customers → create fission.

1. Diversion

Divert traffic through bait + channel method.

1. Bait

Design bait that can attract customers and bring them in. The bait must have the following features:

① Low cost

However, this cost is relative. The lower the cost, the better. Another thing to look at is the input-output ratio. The higher the input-output ratio, the lower the cost is relatively speaking. For example, if you invest 5,000 yuan to buy 2,000 customers, then the cost is relatively low, which is equivalent to only 2.5 yuan to acquire a customer.

②High value

The value of the bait product must be high, and the value of packaging must be understood.

③It’s hard to refuse

It is very attractive to customers and it is difficult for them to refuse.

This requires clarifying who the target customers are, what their needs and pain points are, and what problems need to be solved.

Moreover, it is best if the bait product is what the customer needs, that is, a rigid demand of the customer, rather than a product designed for which the customer does not care whether it has it or not.

④ Correlation

It also needs to be linked to back-end products so that customers can continue to consume, and orders can be increased and sales can be followed up.

2. Channels

We clearly identify who our target customers are and where they appear online and offline, and then we place baits in places where these customers gather.

For example, if they are on TikTok, we can use bait to attract traffic on TikTok.

For example, if they are at other merchants, we will go to other merchants to discuss cooperation and give the merchant a product coupon, which can be given to his customers. This coupon is the bait we designed. The design of the coupon is also very important. The pictures, texts, and themes all need to be designed, and a WeChat QR code must be placed on it. You can add WeChat to make an appointment to receive the gift, and then guide the customer to the store to receive it.

2. Trust

When a customer adds you on WeChat or enters your store, you need to build trust with him and provide value.

Make your customers recognize you (your products, your store) and trust you (your products, your store).

3. Facilitate transactions

Through a series of discounts, activities, promotions, etc. to promote the first order,

Moreover, customers can upgrade their orders and follow up on sales after arriving at the store.

4. Locking customers

Lock in the customer's lifetime value, lock in customers through private domain + emotion + recharge, etc., and let customers continue to repurchase.

To increase orders, follow up sales, and lock in sales. The premise of locking in customers is that the customer experience is very good and they are very satisfied with the products and services.

5. Do fission

Through posters + copywriting, let customers forward to their friends circle, let customers bring new customers, and generate more customers.

And those doing business in the same city should also do the following:

① Join WeChat groups in the same city, for example, add 10 local groups every day, and then post fission posters + copywriting in the groups to attract more customer attention and participation.

② Do a good job on Douyin in the same city, so that more people in the same city and target customers in the same city can see your video, so as to attract more customers to the store.

③Do a good job in ground promotion. If you are doing fission activities, you must do a good job in ground promotion and publicity within the surrounding 5 kilometers.

④ Establish a good merchant alliance and know how to cooperate with merchants with the same target customers, and then each of you can design traffic-generating products (coupons) for each other, so that you can drive traffic to your respective businesses.

Author: Lao Chen

Source: Lao Chen's Deep Thinking