What is an Amazon PoA appeal? How to write one?

Everyone knows that cross-border e-commerce is difficult to do. And once there is a problem with the store, you have to find a way to solve it. For example, the appeal problem is quite difficult to deal with. Recently someone asked, what does Amazon PoA appeal mean?

Amazon Plan of Action, or POA, is a statement made by a seller to the Amazon Seller Performance Team, usually used to appeal or prevent an Amazon account from being frozen.

How to write?

1. Analyze the reasons why products are removed from shelves due to complaints

1. There is a problem with the source of goods. Before signing a contract, the seller should carefully confirm whether the product is worth ordering, and the manufacturer must be trustworthy. However, if there are problems with other products of the manufacturer, consumers will not trust other products produced by the manufacturer. Therefore, even if there is no problem with the goods purchased by the seller, consumers will be suspicious.

2. Product quality issues. Usually, consumers will confirm the quality of the product through their own experience. For example, no damage, no noise, no stains, etc. However, some shopping experts often ask about the production process and production qualifications of the product. If the seller does not know the manufacturer in advance, the consumer will think that the seller concealed the product quality and complain to the platform.

3. Packaging issues: Because the product has been updated and the packaging has been changed, but the listed product image has not been changed, the product and packaging received by the consumer may not be consistent with the listing, or the packaging may be damaged or disassembled.

4. Logistics reasons. Because the logistics personnel did not check carefully during delivery, the package was problematic or sent to the wrong address. For example, the package was missing the label, the package was damaged, the express packaging bag was not cleared of the old label, etc.

5. The information on the listing page is wrong. In addition to the inconsistency between the photo and the actual product, there are also errors in dimension marking, serious color difference, inaccurate description, exaggerated product functions, etc.

6. Design defects: The shape and function of the designed product bring troubles to consumers.

2. Solutions to be taken

List the methods to solve the complaints one by one, and list the solutions to the complaints one by one in the table. Write in detail, but it should be noted that writing in detail is not the same as writing nonsense. For example, listing the number of complaints and negative reviews before and after the comparison can easily convince Amazon.

It is best to design a solution that explains how to solve the problem from the aspects of design, manufacturing, transportation, distribution, employee training, etc.

3. Future prevention methods

This part mainly involves writing plans, but don't exaggerate. Start from the reality. If it is a design problem, attach a design drawing to illustrate the improvement points. If it is a supply problem, if you can change the supply, change the supply. If you can't change it, negotiate with the supplier and attach screenshots of the discussion process on the POA. If it is a logistics problem, attach photos of the new packaging method. If it is an employee problem, you can attach photos of employees receiving training.

In general, Amazon poa appeal actually refers to the situation where merchants have been complained about for various reasons and their products are prohibited from being sold. In order to resume sales, they need to provide poa for a restoration application.