Will Shopee's traffic be low if I don't pay a deposit? How can I increase Shopee's traffic?

When you start a business on an e-commerce platform, you need to abide by the platform rules, such as paying a deposit. As a cross-border e-commerce platform, will Shopee's traffic be low if you don't pay a deposit? Let us explain to you the relevant content about Shopee's deposit.

If you do not pay the deposit, Shopee's traffic will decrease. After all, adding a deposit can ensure the smooth operation of your store. If you do not pay, you will be subject to many restrictions on the platform.

How to increase Shopee traffic?

1. Tags

Tags are updated in real time and can be seen on hot searches. Tags with higher weights are conducive to product exposure. Of course, not all tags are omnipotent, and specific problems need to be analyzed specifically. Small sellers who add tags with higher weights are likely to help others attract traffic, because you are a new seller, and your ranking will be behind the big sellers ahead of you.

The keywords of the product can be added as hot search words, or some keywords describing the size, material or other attributes can be set according to the attributes of the product. At the same time, you can also set your own title according to the keywords recommended by the platform. For example, if you search for tops, many prompt words will appear below. The keywords recommended by the platform are generally very close to the keywords you searched. Using prompt words can make your title more complete and accurate.

Every e-commerce platform will have paid advertising on the site. Although the advertising costs for keywords are not high, there are not many sellers who can really use keyword advertising flexibly. If you have more free money and time, you can do more research on it.

2. Fan Marketing

Fan marketing is a personalized feature of Shopee. Shopee is a social e-commerce platform, a bit like Weibo, where buyers and sellers can follow each other. The first task for new sellers to join the store is to upload 50 SKUs/products; the second task is to follow 500 fans.

There is a very simple way to follow fans: find a big seller with high sales in your main category, and follow all the fans who follow him, then you will probably get a 10%~20% return rate. For example, if you follow 1,000 fans today, there may be 100~200 people following you, and then every time you put a new product on the shelves, your fans will see it directly. If you have enough fans, for example, a big seller with hundreds of thousands of fans, a new product can get tens of thousands of free exposures, which greatly improves the conversion rate.

3. Off-site marketing

Sellers can attract traffic to their own stores through platforms such as Facebook, INS, and YouTube. Paid advertising on Facebook and INS is a quick way to achieve results, which is more suitable for large sellers with strong financial resources. Then, with the help of Internet celebrity resources, multiple channels and multiple methods can achieve better results.

Of course, merchants still need to keep the store's products updated steadily. Merchants can increase the exposure of the store by updating the products in small batches at different time periods every day, which can indirectly bring traffic to the store. Therefore, keeping the store updated is also a means to increase store traffic!