What are the reasons for the decline in Shopee sales? How to analyze it?

On the Shopee platform, many merchants will encounter such a situation: the store traffic was originally very stable and developing steadily, but for some unknown reason, the traffic suddenly dropped, which is very troublesome. What are the reasons for the decline in Shopee sales?

What are the reasons for the decline in Shopee sales?

1. Product information changes too often

Shopee sellers often change product information, especially after the product title, photos and detailed information have accumulated a certain weight and data, they make major modifications, or the merchant deletes the content with higher weight, causing the Shopee platform to believe that the product is inconsistent with the previous data, thereby reducing the product's traffic.

2. Logistics is too slow

Some Shopee sellers reported that they did not make any changes to their products, but due to insufficient stock, some orders were delivered late. Customers therefore gave malicious negative reviews to the products, resulting in a decrease in subsequent traffic, but more importantly, a decrease in conversion rate.

3. Product promotion planning elements

In many cases, because Shopee sellers’ products lack brand influence, although the promotional tools help to attract consumers, they cannot achieve retention and conversion, which ultimately leads to high turnover rates. Once the seller stops marketing, the conversion rate also decreases.

4. Violations of the law

Many Shopee stores, when developing new stores or new products, will choose methods that violate standards to get a lot of orders. Once the system detects violations of standards, they will be invisibly downgraded, resulting in a decrease in the ranking and traffic of popular products, and sales will also decrease.

5. All products are cyclical products

If the traffic and sales of a product are both cyclical, then it is likely related to the product itself, because the cyclical sales of a product will change with the seasons, and it is necessary to continuously produce seasonal hits to promote the traffic and sales of the entire store.

If there are any of the above five situations, it is possible that the store traffic has suddenly dropped. Information changes too frequently, logistics speed is low, there are violations, etc. If the store is suddenly reduced in traffic, you must find the cause in time and make improvements! Reduce store losses!

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