Will Amazon brand authorization be associated? How long does Amazon brand registration take?

Amazon is a cross-border e-commerce platform with high traffic. The entry threshold is relatively low, but after successfully entering the platform, you need to comply with the platform requirements, such as brand authorization. Is Amazon brand authorization related? Next, we will explain this aspect to you.

1. Will Amazon brand authorization be related?

Amazon allows brands to authorize other stores to operate. Sellers need to enter the brand service, select the corresponding area, choose to update or add a new user, fill in the authorized store email and their own brand logo as required, and after submitting the application, they can wait for Amazon to review and process. After the application is approved, Amazon's brand team will notify the seller by email, and receiving an email that the application is approved also means obtaining brand authorization.

At the same time, after the seller obtains brand authorization, he also obtains the right to use the A+ page. Usually, after brand authorization, the products sold normally by the seller will not cause account association, but if the seller holds different stores and sells the same products under the same store account, it will cause association. Therefore, it is recommended that sellers do not sell the same products under different stores. Although they can use brand authorization for operation, they must also pay attention to product duplication. Generally, the product duplication rate should not exceed 30%.

2. How long does Amazon brand registration take?

Sellers must first register their trademarks on the local trademark registration website. Please note that trademarks are protected locally. That is to say, if the seller's products are sold in the United States, it is not enough to just register the trademark in China. The trademark must also be registered in the United States. After passing various audits, it takes a lot of time to issue the R mark. Therefore, it is not easy for sellers to have a protected brand.

In short, as long as the merchant prepares all the required information before registering the brand, then registering the brand is still very fast. In addition, merchants are reminded not to write the brand randomly if they don’t have a brand, otherwise they will be complained about infringement and seriously affect the operation of the store!