What does Amazon's exposure click-to-conversion rate mean? Detailed answer

If we open a store online, we need to know what the more important indicators mean. The most basic and important ones are exposure rate, click-through rate, and conversion rate. So, what does Amazon's exposure-click-to-conversion rate mean?

Conversion rate is the percentage of visitors who visit a landing page or product page and complete the desired action. Amazon conversion rate is one of the important metrics for merchants because it allows potential keywords to rank higher on Amazon. As far as Amazon A9 optimization algorithm is concerned, conversion rate and sales rate are key factors to make your business successful.

If your product listing starts converting views into customers, it means that the products you sell are related to the keywords or search terms that customers are searching for.

If your listings convert into potential keyword sales, your product visibility will also increase.

To calculate Amazon conversion rate, please use the following formula: Conversion rate = (total number of orders) / (total number of visits to the product listing)

You can even click on View More Metrics and then look for “Unit Session Percentage” to see your conversion rate on Amazon. This option shows “the ratio of sales of your product to the number of visits from potential customers.”

Impression is exposure, that is, the amount of display. If the display is high but the click is low, you should work harder on optimizing the listing; if the display is low, consider whether the keyword settings are not matched; sometimes even if the bid is high and the keywords are matched, but the display is not high, you should consider the overall performance of the store. In short, the most important thing for advertising is to use conversion rate as a reference.

Many Amazon sellers do not pay attention to click-through rate. In fact, click-through rate and conversion rate are equally important. A good click-through rate can increase the traffic of product listings, indirectly affect conversion and promote sales. Generally speaking, what is a normal click-through rate on Amazon?

CTR stands for Click Through Rate, which refers to how many times an ad is clicked after being seen by buyers. Amazon’s click-through rate CTR is the percentage of people who browse your product on the search results page and eventually click on the Amazon product details page. It is an important indicator for testing the effectiveness of Amazon advertising.

In general, Amazon's exposure click-through conversion rate refers to the percentage of products purchased after users click on them after the product is displayed to them.