Can I change the store name on Wish? How to operate Wish?

The cross-border e-commerce market is huge. Among the four major cross-border e-commerce platforms, Wish has also attracted many domestic sellers to settle in. However, as the seller group continues to expand, the competition in cross-border e-commerce is becoming more and more fierce. So can Wish change the store name?

Can I change the store name?

Once the wish store name is set, it cannot be modified, and the store name will not affect the store push. Therefore, before naming your online store, do a market survey to find out what names your direct competitors use, and then try to name your online store in different ways.

The key to naming is to meet the following conditions: it should reflect your product's market positioning, remind people of the products you sell, and avoid being too similar to the names of competitors. Don't let your name get you sued or even jailed. Make sure you can use the business name you came up with legally. You can check with the US Patent and Trademark Office to see if your online store name can be used.

How to operate wish?

1. Wish platform is a mobile platform that excels in push technology. It pushes products that customers may be interested in and may purchase to buyers, and pushes different products to each different buyer, plus some activities such as discounts and limited-time offers to encourage buyers to make purchasing decisions.

2. Seize the opportunity and cater to the needs of the target customers: Operating PB starts with product selection. Especially when launching new products, you should pay special attention to seizing the opportunity, grasp the popular elements that the target customers are keen on, grasp the triggering point of each new product, and select these potential new products as backup products for PB.

3. At present, there are still many sellers who regard tags as keywords, because it is enough to just use a few keywords. In fact, this is a big misunderstanding. In fact, tags are the basis for wish platform product push. Tags serve the platform's "algorithm" and "push", so it is necessary to use these tags well. It is recommended to put 5-8 precise words in the front and 2-3 popular words in the back. In terms of sorting, precise words are in front and general words are in the back. Highlight the characteristics of the product and catch the attention of consumers.

Consumers can get refunds at will, which invisibly reduces the profits of merchants. Therefore, how much a small Wish seller earns a year still depends on the sales of his or her own store. But I think as long as everyone works hard and runs the business carefully, they will definitely be able to have a good income.