Where can I find Amazon's off-site traffic? How can Amazon get more traffic?

Traffic is very important for stores. After all, store traffic is related to sales and profits. If there is no traffic, can merchants still make profits? So where can we see the traffic outside Amazon? Next, we will explain this aspect to you.

In fact, Amazon merchants can check it by entering the backend homepage, or they can use tools to check it.

How to get more traffic on Amazon?

1. Main image video

The main video is a promotional video or advertisement for your product. It has the logo of the seller's company and a comprehensive display of the product. It shows the seller's company's product concept and the product's user experience. Therefore, the main video should be shot more rigorously and with more diverse scenes, so that users can intuitively see the beauty of your product through the main video as soon as they come in.

2. Associated traffic

Amazon related traffic is a question that sellers think about every day. They need to attract traffic to their products and stores. Only with traffic can there be sales. Related traffic can be regarded as a traffic entrance that can bring potential customers to sellers. If you can seize this traffic, you will definitely be able to increase your sales. Amazon related traffic generally comes in five forms: promotion, bundling, look again, buy again, and compare with similar products.

3. Advertising search traffic method

There are two common types of advertising on Amazon: PPC and CPC. Advertising can help improve rankings. PPC advertising, as the number one paid traffic source on Amazon, has always been an effective way for new products to quickly gain exposure and accumulate keywords.

Therefore, the keywords must be set accurately. If your keywords are not set accurately, it is very likely to bring some invalid traffic, and you will have to pay for this invalid traffic. Therefore, when using advertising search and drainage methods, you must pay attention to high-priced precise words and low-priced drainage words.

Of course, if Amazon merchants want to have more traffic, they must also optimize their products and stores. This is the most basic. Only by doing these well can they achieve twice the result with half the effort in the later promotion and drainage!