How to sign up for Amazon Prime Day? How to increase the chance of getting approved?

The specific time of Amazon Prime Day has not been announced yet. Merchants can follow Amazon’s official channels to get the latest notifications. However, based on past time, Prime Day will not be too far away. So how do you sign up for Amazon Prime Day?

1. How to sign up for Amazon Prime Day?

Usually, the main way for Amazon sellers to sign up for Prime Day promotions is to sign up for flash sales. Usually, Prime Day flash sales are recommended by the system, which means that you need to meet the platform's conditions to receive an invitation from the platform and then sign up. If you receive an invitation email, you can directly apply through the form in the email and then wait for the platform to review it.

After registering, it does not mean that you will be able to successfully register for the flash sale on Prime Day. It may also be posted for one day during Prime Week.

Products that are successfully registered for Amazon Prime Day are required to pay a listing fee. If it is a flash sale on Prime Day, a listing fee of US$500 is required; if it is published during Prime Week, a listing fee of US$300 is required.

2. How to improve the registration pass rate?

1. Select high-quality products and ensure sufficient inventory. In terms of product selection, in addition to giving priority to popular products, many sellers will also recommend products that were not popular in the past but have great potential to participate in the flash sale.

As for the stocking quantity, it is necessary to fully consider various factors such as daily sales, previous promotional sales growth, customer evaluation growth, promotion cycle, marketing investment and conversion rate, etc. In particular, for popular products, it is important to pay attention to early production and sufficient stocking.

2. Discounts. The more favorable the price, the more likely Amazon will choose your product for Prime Day deals! If the discount on the product is too low, Amazon may disqualify the product from the discount, so remember to provide buyers with great discounts and give them the best shopping experience.

3. Product optimization. Before signing up for Prime Day, sellers must also optimize their products, such as keywords, feedback and reviews, etc. These are all critical information to increase sales and keyword rankings as much as possible.

Buyers on Amazon can enjoy discounts by participating in Prime Day events, and these discounts are given by merchants, so the platform is basically free for merchants participating in the event. However, there are thresholds for signing up for this event, so you can confirm whether you meet the requirements before signing up.