What is the difference between Amazon Brand Registry and Trademark Registration? What are the advantages of branding?

Among the many cross-border e-commerce platforms, some friends prefer to choose the Amazon platform. Indeed, Amazon has its own competitive advantages. Some merchants on Amazon will register brands for their products. So what is the difference between Amazon brand registration and trademark registration?

What is the difference between Amazon Brand Registry and Trademark Registration?

1. A registered trademark is a legal term, which refers to a trademark that has been approved for registration by relevant government departments. The trademark applicant obtains the exclusive right to use the trademark. The registered trademark enjoys the exclusive right to use a certain brand name and brand logo. This brand name and brand logo are protected by law, and no other company may imitate and use them. Protected by law, the trademark registrant enjoys the exclusive right to use the trademark;

2. The meanings of brand registration and trademark registration are actually the same, just with different ways of saying it. Brand registration is a more popular term.

What are the advantages of the brand?

1. Accurate brand display:

Once registered, it will give you greater influence and control over your brand's product listings on Amazon.

2. Powerful search tools:

Amazon Brand Registry makes it easy to find content across different Amazon stores. Search for content using images, keywords, or bulk ASIN lists, and report suspected violations through a simple process.

3. Actively protect brand:

Automatic protection uses information about your brand to proactively remove allegedly infringing or inaccurate content. The more information you provide, the better it will be for you to use Brand Registry to help you protect and enhance your brand experience. To be eligible for Amazon Brand Registry, your brand must have a valid registered trademark in each country where you wish to register. Your brand's trademark must be a text-based or image-based trademark type consisting of words, letters, or numbers. Depending on where your trademark is registered, eligible trademarks may be classified differently by the local trademark office.

Amazon is still relatively large, and every step must be done well so that you can better choose products and thus gain more profits. After all, Amazon is an overseas platform and is different from the domestic one, so you still need to pay attention to product selection.