It is quite common for Amazon to put the wrong category. Some of the wrong categories are not caused by the seller's ignorance, but the seller's carelessness. For example, knowing that the product belongs to category A but still choosing category B, what impact will it have on the seller? The wrong category may be deleted. Sellers are not allowed to create products under the wrong category, otherwise the listing may not be listed normally. If this problem persists, Amazon will no longer allow sellers to sell on it! Regarding category nodes, Amazon actually classifies products according to different categories. When sellers upload new products, they must first select the product category and place the products in the appropriate category from large to small. Amazon does this to help consumers find the products they need more accurately and improve their shopping experience. Similarly, choosing the right category is also related to the seller's product promotion. Amazon is already cracking down on the behavior of deliberately placing the wrong category or changing the category by uploading a form. Sellers whose listings have been deleted are likely to be judged by Amazon as illegally manipulating categories! Deliberately placing the product in the wrong category. For example, for a popular product, it will cost a lot of money to push it up in a large category (fierce competition among sellers, high advertising costs, etc.), or the seller wants to seize the "Best Seller" in the category. In this case, some sellers will place the product in a smaller category with less competition, and deliberately place it in other unrelated smaller categories to seize the title of Bestseller. Should I choose a large or small category? Many sellers will suggest that you start by choosing small categories, because small categories can make our products rank faster and get the opportunity to be displayed. At the same time, some sellers analyze that the ranking in large categories is a reflection of the comprehensive strength of everyone's products. Only when your product has good enough sales data will it have a chance to achieve a high ranking. Therefore, accumulating orders in small categories is the basis for products to have a good ranking in large categories. Amazon category selection is very important. Choosing the right category is one of the factors that affect sales. Small categories on Amazon also have good sales opportunities. Sellers should not just focus on large categories and ignore small categories. When you select categories for your products, you can first check the number of search results under these categories. The impact of placing the wrong category on Amazon can be serious or minor. At the least, the display will be poor, and at the worst, the product page will be deleted by the platform. Therefore, Amazon sellers should be careful when choosing categories, and do not deliberately place them in the wrong category in order to gain rankings. |
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