Should a new Shopee store advertise? Tips on how to advertise on Shopee

As a cross-border e-commerce platform, Shopee is very popular among consumers. Many consumers like to open stores on Shopee. Traffic is the basis of conversion. If the store has no traffic, the merchant must find a way to attract traffic. So should new Shopee stores advertise?

Should a new Shopee store be advertised?

Shopee new store can advertise, there are the following advertising skills:

1. Search traffic. Shopee buyers mainly find and purchase products by searching for keywords, so search traffic is very important.

Search traffic mainly involves optimizing keywords and tags, such as hot search terms and precise keywords, and adding popular tags to descriptions to increase exposure.

2. Advertising traffic. Shopee also has paid advertising to increase traffic for sellers. For example, "My Keyword Ads" mainly promotes keywords to give priority exposure to products on the Shopee web page and app.

There are also related advertisements and product advertisements, which cannot be ignored.

3. Platform activities. Shopee holds large and small activities every year. Sellers who participate in the activities can get more exposure and conversion, and have more advantages. You can check what activities are available in the Marketing Center of the Seller Center. It is recommended that you actively sign up to participate.

Accurately selecting products according to the activity requirements and setting appropriate discount prices and offers will make it easier to participate in activities and bring more traffic and conversions to the store.

4. Pay attention to fans. When doing Shopee, increasing fans is a very important step in the early stage of opening a store, so everyone must do a good job of attracting and retaining fans, so as to bring more exposure to the store and bring in more new customer channels. At the same time, a virtuous circle will be formed, which can effectively improve the conversion and competitiveness of the store.

5. To attract traffic from outside the site, you can mainly do it through some third-party social platforms, such as Facebook, Instagram, Pinterest, Twi, YouTube videos, etc. Create a your own Shopee store account, and then publish store and product updates to let more people know about the updates of your store products, and attract traffic to the Shopee store, which is also effective in increasing traffic.

It is not certain that Shopee’s advertising can bring profits to products and stores. Whether the profits can be increased depends on the effectiveness of the advertising. Therefore, advertising requires skills, and everyone should pay attention to summarizing experience in this area.