How to operate a new Shopee store? A beginner's guide to Shopee operations

If a new Shopee store has no traffic, there are two reasons: the store is not familiar with the operation of the Shopee platform, and the store's basic work is not well done, that is, it does not know how to operate. So how to operate a new Shopee store?

1. Getting Started with Shopee Operations

After our Shopee store is registered, the Shopee official will send you a file. This file contains a lot of products, operations, logistics, and new product tasks. These are basic and key novice tasks, so you must complete the novice tasks in the early stage of the new store operation. Generally, 50 new products are uploaded within a week. After uploading, you can contact our investment manager.

When we are doing this novice task of uploading 50 products, we have to think about what products we want to make, that is, product selection. As the saying goes, if a store wants to develop well, 70% depends on product selection and 30% depends on operation. No matter which platform you are on, product selection is very important. Because it is a new store, the site it can face may be Taiwan or Malaysia. You must fully understand the characteristics of the site and sell suitable products.

So how should you select products in the early stage? There are two methods. The first is that if you have your own products, you can put your own products on the shelves. This method requires stocking up, and there is no risk of out-of-stock. Because the goods are purchased in batches, the cost of the products is relatively low. Merchants must operate in a refined manner when using this method, and the products sold must be guaranteed to be able to be sold.

The second method is that if you don’t have your own products, you can adopt a no-source model and select products through source websites such as 1688. This method does not require merchants to stock up on goods, and there is no cost for stocking up on goods. The range of choices is wide, and you can select products based on the hot-selling products in Shopee’s weekly market report. Select products that are easy to sell, such as hot-selling products such as maternal and child care and 3C. It is best to choose lightweight products, so that the shipping cost is relatively low. You should also pay attention to screening high-quality service providers. The selected service provider should be closer to Shopee’s warehouse, so that the delivery time will be more timely and faster, and will not affect the delivery completion rate in the later stage. When doing distribution in the early stage, you must pay attention to the best refined operation in the later stage, so that the store can develop better.

Finally, there is the decoration of the store, the work of the detail page, and then pay attention to optimization when listing products. Store operation also requires learning and practice.