Can an inactive Shopee store be restored? Detailed answer

Many people have opened stores on Shopee but have not run them properly. If a merchant has not operated a Shopee store for a long time, the platform will consider you inactive and freeze your account. Can an inactive Shopee store be restored?

able

If our Shopee store is inactive and permanently closed, we cannot recover the account through appeal, which means you can no longer operate on Shopee and need to prepare a new set of information and re-register. So we have to pay special attention to this matter.

How to operate a Shopee store?

1. Product selection

A: Select products based on the platform’s key categories: fashion shoes and clothing/beauty and skin care/maternal and child products/watch accessories/home decoration/men’s clothing.

B: Target group: Shopee's consumers are concentrated between the ages of 18 and 35, mostly women, who are keen on fashionable and cost-effective products.

C: Product selection skills: Correct product selection is the premise for creating a hit product and is also the basis for bringing profits to the store. Product selection channels include:

Shopee product selection: market weekly report, supported categories, hot search keywords, best-selling products, etc.

Off-site product selection: product selection tools (Taobao data), other cross-border platforms (Lazada, Tokopedia), social platforms (Instagram, TikTok), hot products on source websites (1688), product selection at wholesale markets, product selection at commodity fairs, visits to Southeast Asian markets, etc.;

2. Exposure

A: Add new products in small batches and at different time periods every day: keep the store active and obtain new product traffic;

B: Pin 5 products every 4 hours: Choose to pin products during peak platform traffic periods;

C: Feed tool: Use Feed to increase interaction frequency and promote store products;

3. Drainage

A: Platform promotion activities: platform flash sales, big promotions, free shipping, Shopee Coin (only for selected sellers);

B: Paid advertising: store advertising, keyword advertising, and associated advertising;

For tips on using advertising, please see: A complete analysis of advertising methods

C: Store promotions: attention gifts, discounts, coupons, package discounts, add-on discounts, and in-store limited-time promotions.

Generally speaking, an inactive Shopee store can be restored. If you do not operate a store for a long time, the platform will send you a reminder email. If you do not have an active store, it will be permanently frozen and you will not be able to appeal for restoration.