How does Shopee’s cross-border e-commerce attract traffic? What are the techniques?

Cross-border e-commerce has become popular recently, and Shopee, as a cross-border e-commerce platform focusing on Southeast Asia, has naturally also been favored by countless sellers. However, everyone still needs to attract traffic to do cross-border e-commerce with Shopee. How does Shopee cross-border e-commerce attract traffic?

How does Shopee's cross-border e-commerce attract traffic?

1. Category

Pay attention to the weather and culture of Southeast Asia, pay attention to the climate and some religious cultures, and choose the right category. Pay attention to the account manager's product selection suggestions and market weekly reports. You can also use Zhixia big data analysis software to grasp the industry's overall dynamics, analyze the sales of hot-selling products under the category, and choose the right product category. After choosing the category, remember to insist on updating, about 20 products a day, and do a good job of product selection. It is recommended to upload new products during the peak traffic period of each site. For example, the number of orders placed by Taiwan and Singapore is the largest between 20:00 and 24:00 in the evening, the Thai site is 13:00 to 15:00, the Malaysian site is 14:00 to 16:00, and the Indonesian site is the largest between 10:00 and 12:00. It is also important to use the peak traffic period to place orders, and then avoid the low traffic period, and do your own individual product selection.

2. Product name optimization

You can use the data analysis software Zhixia to grasp the hot search terms of products. Through hot search terms, you can understand and adjust the product categories and names to increase search exposure. However, it should be noted that you should not add irrelevant keywords to the product names and descriptions, otherwise you will be banned from selling. Get the traffic you want by publishing keywords.

3. Buy keyword ads

When merchants want to generate more traffic, buying keyword ads is also a very good way. When buyers search for keywords, your products will appear first on the search results page.

4. Manually boost products

The platform's free traffic diversion method allows merchants to choose to pin 5 products to the top within 4 hours. It is recommended to frequently pin new products to the top, and to use it with caution for hot-selling products that have accumulated a certain amount of traffic, as it will affect the product title search.

5. Follow your fans

You can actively follow as many buyer fans of other stores as possible, so that the possibility of fans following back is greater.

If Shopee's cross-border e-commerce wants to attract traffic, it can refer to the above operating methods. In fact, running a store requires persistence. If your store is comprehensive in all aspects, traffic will naturally come uninvited. However, cross-border e-commerce is indeed more difficult to get started.

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