What is the difference between Amazon boutique shopping and premium shopping? What are the techniques for boutique shopping?

On Amazon, some merchants use the traditional distribution method and upload a large number of products. This method was very effective in the past few years. However, in recent years, this method has gradually been replaced, and the words "fine distribution" and "boutique" have appeared in the public eye. Let's take a look at the difference between the two.

1. What is the difference?

Amazon boutique means to segment and optimize products. We collect popular products from Amazon or other platforms in the recent period of time, classify the collected products, screen and select them, and then analyze the data and characteristics of the selected products. Then we collect domestic products, analyze the collected product data and characteristics, compare them, and select products that can become popular. However, the boutique model requires experience and is not recommended for novices.

The focus of fine shopping is on "spreading". From the beginning, it is necessary to collect a large amount of product information from domestic e-commerce platforms, modify it and upload it to Amazon. It can be understood as moving things from other e-commerce platforms to the Amazon platform, which is similar to the existence of a middleman, extracting the price difference as a profit point. Under normal circumstances, novice stores will choose the distribution model; the focus of boutique is on "fineness", and the investment cost is little by little. Generally, the distribution model is chosen. After the store has been operating for a period of time, it will know which product has better sales, and then it will be treated as a hot product to focus on building and packaging to attract more people. It is generally not recommended for novices to try it at the beginning.

2. What are the techniques for fine paving?

1. Product selection: You must choose high-quality products. What are high-quality products? A moderate price, a large market demand and a certain market potential. This means selecting high-quality products from overseas warehouses for drop shipping.

2. Product creation: It is divided into title, selling point, and picture optimization. Here we focus on picture optimization. Understanding Amazon’s rules on picture size and clarity, and abiding by platform rules to create good pictures can help you increase sales by 10%-20%.

3. Selling point: This is the soul of a product. When choosing a product, you must be clear about its selling point.

3. What should we pay attention to when doing fine paving?

Refined operation is the key. At the current stage of Amazon, some people still believe that the distribution model is prone to cause problems such as cluttered store products, confusing positioning styles, and failure to form a stable customer base. In the long run, especially after Amazon strictly restricts sellers without trademarks, this method is unsustainable.

Some people say that Amazon has many similarities with Tmall in China, but Amazon is at a later stage of development than Tmall. Amazon at this stage is a bit like Tmall two years ago, with a few big sellers at the top making big money, and the remaining small and medium-sized sellers making a lot of money with accounts of tens of thousands or hundreds of thousands of dollars. In a similar situation, Tmall began to launch style products and style stores, while Amazon at this stage began to pay attention to refinement.

Amazon Premium Shopping actually means distribution of goods, but it is more refined than ordinary distribution of goods. Its focus is actually on distribution of goods, while premium shopping does not include all goods. Generally, they are carefully selected from Alibaba, and premium shopping focuses more on the refinement of products.