How to calculate the organic traffic of new products on Amazon? How to increase it?

For Amazon merchants, store traffic is really important. Amazon merchants need to find ways to increase store traffic. This traffic can be divided into free and paid. So how do you calculate the natural traffic of Amazon's new products?

How to calculate the natural traffic of new products on Amazon ?

1. Open the backend homepage. Find data above the menu at the top of the backend and click business report.

2. There is a business report option in the left menu bar. Next, click the sales and visits option of the sub-product page. You can see the number of visits within a period of time.

3. The default is 30 days, and you can adjust the time range from the top. Note: The default is 30 days, and you can only see data before the day before yesterday, so you have to choose according to the current situation.

What everyone knows is that the traffic and sales rate of the homepage can reach 70%, and the products on the second page and countless pages thereafter will not share the remaining 30%. In fact, you can pay attention to the secondary calculation of the platform. For example, after entering a word, assuming that the data presented on the first page is 10,000, by the sixth or seventh page, this data will be magnified.

How to increase Amazon’s natural traffic?

1. Increase organic search rankings

The traditional approach is to boost organic rankings by fake orders. In fact, it is now very difficult to manipulate organic rankings by fake orders. There are too many uncertain factors involved, and Amazon is also the main target of crackdowns.

Another problem is that the natural ranking increases too quickly, which can easily alert Amazon and competitors. The recent common warning MISUSEOFBESTSELLERRANK is aimed at cracking down on the abuse of natural rankings.

2. Improve keyword rankings

First, we need to identify the core keywords of our products. For example, if we sell USB chargers, our core keyword is USB charger, so we use the Single Keyword Campaign mode to set it up. In simple terms, this mode is one product, one Campaign, one Adgroup, and one Keyword.

Then set the bid for the keyword USBcharger higher. The specific bid depends on the ad position. Make sure the ad position is in the first 5 pages. In order to save money, there is no need to set the bid very high. There is no need to compete for the homepage ad position. The homepage ad position is too expensive, especially when the product is new and there are few reviews. Non-rich sellers should choose carefully. Make sure the ad position is in the first 5 pages so that fake orders can find your ad position easily.

3. Listing quality helps stabilize rankings

As long as you put in some effort, basic elements such as listing pictures and titles can be made very sophisticated.

After reading the above content, you should know how to calculate the natural traffic of Amazon's new products. In fact, there are corresponding calculation methods. Amazon merchants need to find ways to increase store traffic in advance. I hope the above content will be helpful to everyone.

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