What is a normal conversion rate for Shopee? How to improve it?

Many people want to do e-commerce now. Compared with other platforms, Shopee cross-border e-commerce platform is a good opportunity. Because it provides great support for new merchants and has great development potential. What is a normal conversion rate of Shopee?

1. What is the normal conversion rate of Shopee?

It is normal for Shopee conversion rate to be higher than 35%.

2. How to improve conversion rate?

1. Product listing time

Because when you run a Shopee store, there is a product launch time, and this launch time is actually an important part of attracting traffic. The active Internet time in each place is different. Grasping this Internet time period to launch new products will make it easier to attract fans and traffic. For example, the active Internet time of users on the Taiwan site is from 6 to 8 in the morning. If you push your products on the shelves during this time period, users can see them at the first time and generate interest in browsing. However, if you launch new products between 9 and 10, you will miss the peak period of users' Internet access.

1. Familiarity with platform rules:

The rules of the Shopee platform are becoming increasingly perfect. Many stores violate the platform's rules without knowing it, resulting in points being deducted. This also causes the platform to reduce recommended traffic to the stores. Therefore, when operating a store, don't forget to pay attention to updates to the platform's rules.

2. Store page layout and product display:

The layout of a store's webpage can greatly influence the user's first impression, just like when a boy sees a beautiful girl or a girl sees a handsome boy, a good first impression will make them want to learn more about the store and its products. The same is true for stores and products. If they are eye-catching at first glance, they will want to learn more about them. If the main image of the product is well designed, users will be attracted, and the click-through rate will naturally be high, and the conversion rate will also be very high. It is best to ensure that the layout of the store has a color tone that matches the product. For example, the main color of a store selling water is blue, and the main color of a store selling flowers is green. This can further increase the conversion rate.

3. Title, description, keywords:

The weight of the website can be easily raised if the three major tags of the website are well done. First of all, if the title is attractive, the number of clicks by users will be high. Of course, the title here should be suitable for the product and cannot be exaggerated. The description can enhance the user's understanding of the product, and the keywords can increase the chance of being searched by users. These three points can effectively increase the effect of traffic.

Because Shopee is a cross-border e-commerce platform, it is different from domestic platforms such as Taobao and Tmall, so everyone still needs to follow the standards of the Shopee platform when opening a store, because the market for cross-border e-commerce is much broader.

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