Can I open a store with multiple categories on Lazada? What are the consequences of choosing the wrong category?

Today, I will introduce you to the content of opening a store on Lazada. There are actually quite a lot of merchants opening stores on Lazada. For merchants, uploading products after opening a store is an inevitable step. So, can you open a store on Lazada with multiple categories? The following is the answer for you.

Can I open a store with multiple categories on Lazada ?

Can't.

Currently, Lazada categories neither support addition nor modification, so it is recommended that you choose the correct category to avoid unnecessary impact in the future.

Although sellers cannot add categories, they can choose to upload products from other categories in the current category. For example, if you are currently selling clothing, you can upload shoes to sell together. However, please note that the difference between categories should not be too big, otherwise it may be considered as a violation by the platform.

What are the consequences of choosing the wrong category when entering Lazada?

1. Failure to pass product quality audit

Lazada is different from other platforms. They will review product information and only after passing the review can it be put online. Therefore, if the merchant chooses the wrong category, the most direct impact is that the product will not pass the review. Even if it passes the review by chance, it will reduce the exposure among the target customer group.

2. Reduce click-through rate

Only when the product is placed in the correct category can it be strongly recommended by the system. If it is placed in the wrong category, it will reduce the exposure to buyers, which means that the product ranking will drop, thus affecting the product's click-through rate.

3. Unable to display in the correct category

If the merchant chooses the wrong category, the store's products will not be displayed in the correct category. Since the display is wrong, it is impossible to accurately guide traffic, thus affecting the conversion rate of the product.

4. Failure to approve promotional application

If you choose the wrong product category on Lazada, you will not be able to apply for the event. You should know that the activities and conversions on the e-commerce platform are much higher than usual, so the merchant will miss the best sales period.

Another thing to note is that the products you upload must be in the categories included in your business license. Although Lazada will not check the business scope of your business license, just in case, if the platform starts checking later, it can avoid unnecessary impact.

Recommended reading:

What should I do if Lazada suddenly stops sending orders? What is the reason?

How to solve Lazada's order limit? How to see Lazada's sales?

How to compose a Lazada title? How to choose one?