What are the promotion costs of Wish? How does Wish select products?

As the leading mobile cross-border platform in Europe and America, Wish has 150,000 active users. All parts of the world are fighting together. In order to turn the crisis into an opportunity for the majority of merchants, the Wish platform has specially brought new policies for new merchants. So what are the promotion costs of Wish?

What are the promotion costs of Wish?

1. Wish store opening fee - prepaid registration fee. All merchant accounts that complete the registration process after 00:00 (UTC) on October 1, 2018. At the same time, starting from 00:00 (UTC) on October 1, 2018, inactive merchant accounts will also be required to pay a store prepaid registration fee of US$2,000.

2. Wish store opening fee - platform commission. After the product is sold, Wish will charge a certain percentage or amount of commission from each transaction. That is, after the item is sold, 15% of the income (sale price + postage) of the item is charged as commission.

3. Wish store opening fee - shipping fee. The logistics shipping fee mainly depends on your logistics carrier, so I won’t go into details here. It is worth noting that in some cases, the merchant needs to bear 100% of the withdrawal fee when the buyer withdraws the money. For details, click "Wish platform withdrawal rules"

4. Wish store opening fee - platform fines. If the product information is inaccurate or counterfeit or infringing products are sold, the account may face fines. Each counterfeit product may be fined $1.

If a store bans promotional products with a total transaction volume of more than $500 in the past nine days, the store will be fined $50.

If an approved product is edited and found to violate Wish's policies during this review, the merchant may be fined $100.00.

How to select products at Wish?

1. Wish platform has 5 subcategories of mobile terminals, namely Wish is a comprehensive product platform, Home is a furniture product platform, Geek is a technology 3C product platform, Cute is a platform that mainly promotes cosmetics, and Mama is a platform for maternal and child products. These subcategories are good directions for product selection. Through these categories, products can be locked and targeted for product selection.

2. There will definitely be differences in product selection. Men choose high-quality, practical products, and they consume with a strong purpose, searching on demand, buying as soon as they find them, and making quick decisions. Women, on the other hand, will compare products based on their image, aesthetics, and other aspects, and then choose products with the best cost-effectiveness.

When doing cross-border e-commerce business, wish is indeed a good choice, but there are thresholds for joining wish. If you want to know what the thresholds are, please search on this site.