Can Shopify invest in traffic? What is Shopify's traffic diversion method?

There are still many merchants opening stores on the Shopify platform. Not only can you open a store as a company, but you can also open a store as an individual. And because it is an independent station model, it is very free to open a store on Shopify. So, can you invest in traffic on Shopify?

Can Shopify invest in traffic?

As we all know, the Shopify platform has no traffic, so if sellers want to open a store on Shopify, they need to attract traffic themselves.

What is Shopify's traffic generation method?

1. Free traffic

(1) Social Media

Sellers can publish their products on social media platforms such as Facebook, Instagram, Twitter, and YouTube. For example, if a user wants to buy some baby products, he will join the groups or groups discussing baby products on these social media, and then he will see the products you publish. If he is interested, he will click in to buy. Through social media, our order conversion rate is increased.

Suggestion: When releasing products, you must use certain methods and approaches to avoid causing disgust among group members.

(2) Content Marketing

Setting up a blog for a Shopify store is the most popular content marketing method nowadays. You can choose to write some product introductions, industry trend news, product reviews and other informative articles based on the products of the Shopify store, and then promote them through social media, forums, emails, etc., so as to eventually direct traffic to the Shoify store. The most effective way to increase product page traffic is to create and promote content such as blog posts.

It is mainly divided into three parts:

A. Create a blog:

First, we need to purchase a domain name from domain name registrars such as Godaddy and Alibaba Cloud, then buy a network space (virtual host), upload the WordPress website building program, and finally configure the database. A complete WordPress blog is built, or you can let a professional build it, which will be more efficient.

B. Blog Content:

High-quality original content is very important for traffic generation and is more valued by search engines. It is recommended that you learn from some of the better Shopify blogs and imitate them in the early stage. After you are familiar with them, you will naturally form your own style.

C. Blog Promotion:

Only high-quality content and promotion can be displayed in front of more people. Free promotion channels are mainly through sharing article content on social media platforms, including interacting with fans, discussing and sharing in Facebook groups, and comment marketing. Paid promotion channels are mainly social media advertising, PPC advertising, etc.

2. Paid traffic

(1) Influencer Marketing

Influencer marketing means that Shopify sellers can promote their own brands or products by cooperating with influencers, which can vigorously promote brands and products. Influencers generally have a large number of fans and influence on social media such as INS, Youtube, Facebook, Twitter, etc., so letting influencers help promote our Shopify stores is a good way to attract traffic.

(2) Affiliate Marketing

Affiliate marketing usually refers to online affiliate marketing, also known as affiliate network marketing. It is actually a type of online marketing method that pays according to marketing results. It is a new type of online marketing model in which merchants (also known as advertisers, manufacturers who sell or promote their products and services online) use the website alliance services provided by professional affiliate marketing agencies to expand their online and offline businesses, expand sales space and sales channels, and pay fees according to the actual marketing results. Sellers can promote their own products through affiliate marketing, negotiate commission ratios with affiliate platforms based on profits, and only pay commissions for orders placed under the exclusive product links of the affiliate platform, otherwise they do not need to pay commissions.

There are 3 points to note about affiliate marketing:

A. Whether your product has high enough profit to attract affiliate promoters

B. Understand and install affiliate marketing programs

C. Improve the product promotion plan and submit it to the alliance platform

Since the Shopify platform is an independent station model, the platform itself has no traffic, so if you want to get traffic, you need to go to other platforms to attract traffic and place advertisements. Therefore, the degree of freedom and openness is still very high. As long as you do a good job of attracting traffic, the store can get a lot of orders.

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