Before doing business on Amazon, you must first be familiar with the rules of the platform. If you violate the rules, you will be punished by the platform. The punishment includes but is not limited to demotion, traffic restriction, account suspension, etc. So, will Amazon's traffic restriction close the account? Won't 1. How long will Amazon limit traffic? Amazon detected a seller’s previous review and sent a warning letter, stating the seller’s violation and imposing a “limited flow and reduced rights” penalty on the seller’s listing for about 30 days. In layman's terms, Amazon needs to deal with sellers' Amazon violations in about 30 days, and during this period adjust the frequency with which buyers see these products. This situation may not only happen to one seller, and according to this trend, Amazon may vigorously promote the ruthless move of "limiting traffic and reducing rights" in the future. 2. What should Amazon sellers do when they encounter traffic restrictions? 1. Wait patiently for the unblocking This is the most time-consuming method. Because of fake orders, Amazon's radar system will lock the store and the link, and will continue to scan for an uncertain period of time. During the scanning period, the traffic will be restricted, which is called sanctions internally. It can be as short as a week or as long as a month. At this time, it is best not to do anything to save the link, such as off-site discounts, and continue to fake orders. Just operate it in a Buddhist way and let it recover slowly. The sales price has been lowered a little, and the weight will recover quickly after a wave of rushing. Wait until the radar scan is finished before doing it. How can you know that the link is no longer restricted? You can record the operation log every day and observe the changes in the natural ranking of keywords. 2. Change store and sell the same product Generally, traffic control can only limit one store, but not other stores. Following sales is the easiest problem to solve. 3. Use advertising to increase traffic Advertising costs are very high. For example, if you offer a two-week coupon, it will be full in two weeks at most. If it doesn’t work, you can give it up. There is no better way for the time being. To a certain extent, it is equivalent to paying hush money to Amazon. In most cases, sales ranking is above all else, and orders naturally dilute all negative impacts. As long as there are enough shipments, black records are easy to deal with. The next possible problem is just demotion due to fake orders. There is no harm in not fake orders again and again. If you don't push hard, then the next step is unsalable inventory; If you continue to brush, you will have to prepare POA. In serious cases, your store will be closed directly. This is not just talk. Generally speaking, Amazon will not shut down your account if you limit your traffic. If the limit is not serious, it will generally take about 7 days to recover. If it is serious, it will take 30 days to recover. |
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