Why did Amazon traffic suddenly decrease? What is the reason?

Generally speaking, the traffic of Amazon stores does not change much, but sometimes it will suddenly increase, and sometimes it will suddenly decrease. Whether it increases or decreases, there are reasons. So why did Amazon's traffic suddenly decrease?

Why is Amazon's organic traffic suddenly declining?

1. Changes in platform environment

Changes in the platform environment will lead to changes in traffic, which will affect the traffic changes of the entire industry. Being in it, it is impossible for a store not to be affected. With the help of some off-site tools, you can understand the recent changes in traffic and conversion in the industry compared with the previous period, so as to find out the changes in competitiveness and buyer demand behind the changes in the industry, and adjust your own operation strategy accordingly.

2. Algorithm Adjustment

The platform adjusts the search algorithm, which affects the traffic of thousands of stores. Many sellers spend too much time studying the algorithm to obtain more traffic, and even arrange special personnel to analyze, track and test. From the platform's perspective, the adjustment of the algorithm is to better meet the shopping needs of buyers, so that products that are popular in the market and have a good reputation have more opportunities to be chosen by more people. Therefore, in essence, if the product operation is good, the conversion is OK, and the reputation has been maintained, basically the adjustment of the algorithm will not have too much impact on such products.

3. Own marketing activities

Promotional activities are a strategy operated by the sellers themselves, and they play an important role in stimulating buyer conversion. In different periods and under different circumstances, operators formulate different rules for the purpose and gameplay of the store's marketing activities, and all rules are for performance improvement. Perhaps in the past few days, sellers have promoted specific products or their own store celebration activities through various publicity resources, and after the activities are over, these investment resources will be decisively stopped. Or the store has taken advantage of the platform's big promotion activities and has also done a lot of marketing by itself. After the big promotion is over, the store traffic will change significantly, or even decline. This is inevitable.

4. Rival competition

Every shop has its own niche. The fiercer competition makes it more difficult for every shop in the industry to run a business. If all shops share the traffic equally, the distribution of traffic will become less. Moreover, in reality, good shops will become better and ordinary shops will have a harder time. The growth of competitors' traffic means the decline of our own traffic, so we need to pay attention to competitors' strategies at all times during operations, which can be seen from changes in buyers' comments and competitors' marketing activities. If necessary, we can use third-party monitoring data tools.

In addition, the off-season and peak season will also affect the store traffic. Or if the merchant often does external traffic diversion, then if he suddenly stops doing it one day, the store traffic will also be affected.