Does Amazon Merchant Manager registration require a trademark? Detailed answer

There are two ways for merchants to register on Amazon, one is to register through a merchant manager, and the other is to register on your own. To register through a merchant manager, you need to connect to an Amazon merchant manager. Does Amazon merchant manager registration require a trademark?

First of all, it must be made clear that whether to register a trademark first or to register a store first must be determined based on your actual situation.

1. Suitable for sellers who register a store first

1. You have not yet decided what category to sell on the Amazon platform. In this case, you should register a store first, and don’t register a trademark lightly, because the trademark you register depends on the product category you choose.

2. FBM sellers who are trying it out in the early stages and don’t have much investment. For this type of people, I suggest you register a store first and then consider whether you need to register a trademark later.

Everyone knows that it is very troublesome to upload products without a license on Amazon, and there are also various problems such as UPC. So how should we deal with it?

We can register a whitelist, open a case in the background, and then submit relevant evidence to Amazon. Amazon will allow you to temporarily use a certain name as your trademark. In this way, we solve the problem of filling in the Brand name when uploading products.

In addition, we can also go for GTIN exemption, which can also solve the problem of spending extra money to buy UPC, but doing so may lead to copycat sales, which can only temporarily reduce the risk.

2. Suitable for sellers who register their brand first

1. Your category is certain. For example, if you are a factory seller, you plan to sell your own products on Amazon.

2. Sellers with strong financial strength. If you want to develop in the Amazon industry for a long time, trademarks are essential, and you have already determined the categories of products to sell, so this is just a matter of putting the operational steps in front.

3. Sellers who register an account through Amazon investment managers. Please note that there are two situations here: one is the investment by ordinary investment managers, and the other is the investment by Amazon's key customers. Amazon's key customer investment channel has some additional requirements:

① A trademark is required (TM mark is also acceptable).

② You need to find a factory with ISO9001 certification to cooperate with (it is also OK to have your own factory), and you need a cooperation agreement, supply agreement, and purchase invoice of the factory (no limit on amount) to prove your cooperative relationship.

Just a reminder to everyone, when you register a trademark, you can spend just a few dozen dollars a year to buy the .com domain name of your trademark to avoid the domain name being registered by someone else after the trademark is registered. This way you can be prepared.

Generally speaking, sellers who register an account through Amazon Merchant Manager need to register a trademark. Once the merchant has prepared the information, they can go to the Merchant Manager to register an account.