What is the process of Amazon’s targeted advertising? What are the benefits?

There are many promotion methods on the Amazon platform. Many Amazon merchants will choose Amazon precision advertising. This method can bring more accurate traffic. So what is the process of Amazon precision advertising? The answer is given below.

What is the process of Amazon’s targeted advertising ?

The first step is to place ads on the Amazon platform in the seller center. The seller center has a special ad placement option. Just click to proceed to the next step.

The second step is to click on the advertising option to enter the advertising operation page, and follow the prompts on the page to fill in the relevant content of the advertising settings, such as the name of the advertisement, the date of establishment of the advertisement, the approximate budget for the advertisement, etc.

The third step is to fill in the contents of these advertising settings. The next step is to fill in the keywords of the product. You can fill it in directly or directly select the product through the system to extract the keywords.

In the fourth step, you can choose to place an ad for one product, or you can directly select multiple products and create multiple product ads. At this time, you need to fill in the group name of these multiple products according to the product classification, set the budget for each product ad, and finally select the specific product.

Finally, after setting up the ad and selecting the product, it can be displayed to consumers after the platform reviews it. This usually takes an hour.

What are the benefits of Amazon’s targeted advertising?

1. Wait a while before optimizing your ads

Any Amazon advertising will take some time to get results. Be patient before making any changes or optimizations until you see results.

Using Amazon’s ad settings, such as budget allocation, will keep your budget within a specific range to avoid spending too much before getting results. The main results you should focus on are impressions and keyword bids.

Make sure you have enough budget to get impressions. Otherwise, your ads won’t show often enough to generate conversions, which could affect your ad performance and prevent you from outperforming your competitors.

2. Use different match types

Amazon Advertising uses broad match, phrase match, exact match, and negative match types to optimize targeting.

The key is to use a combination of these match type options to get the most targeting and reach the buyers who are most likely to make a purchase. The largest number of users can be reached using the broad match type. The words can be added before, in the middle, or after the target keyword. Broad match is the least targeted match type, but it can be used to boost campaigns and discover new keywords that may lead to conversions.

3. Finally, use manual matching, but test with automatic targeting ads

It’s best to have as much control over your ads as possible. However, there are some situations where automatic ads can help, such as when researching keywords. By creating automatic targeting ads, you’ll be able to test the market and find out which search terms people are using to find your products.

Through analysis, we understand the process of advertising on Amazon. Sellers need to place advertisements according to the above operations, but they need to pay attention to determining the specific location and selecting the products to be advertised to ensure the accuracy of the advertisements.

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