How effective are Amazon video ads? Is it worth running?

Amazon promotion is actually divided into two types: paid promotion and free promotion. In addition to making good use of free promotion, in fact, many businesses will also consider paid video advertising. So if you spend money on Amazon video advertising, what will the final effect be? Let's talk about it in detail.

Is it worth investing?

1. Good conversion rate. According to data, more than 68% of people prefer to learn about products through videos and then make purchases. From the perspective of delivery, it can attract attention and increase click-through rate.

Coupled with the right price and listing quality, it has a very high conversion rate, which is higher than display ads.

2. Good exposure in the position. Search for products and you will find that the ad appears in the middle of the search results. It occupies a single line. It occupies a large position and is very eye-catching. Customers can see it first after searching. The position is particularly good. However, not many people are placing ads now. You can try it and you will get unexpected results.

3. Low traffic cost. There are many platforms now, all of which are short videos, the purpose is marketing, and it is inevitable that they are dazzling. However, it is different when integrated into the platform, which makes people shine. Therefore, the cost is actually less. For merchants with limited budgets, it is also a good choice.

On average, a budget of $15 can lead to the conversion of 6-10 orders. This cost is very low, and the ACOs is around 25%.

Requirements: Keep it short and stick to the topic. It will play automatically, the first 2 seconds are very attractive, and it does not rely on sound to convey information. If text is used in the video, it needs to be clear and legible. The subtitles or audio must match the area where the ad will be displayed.

According to practice, if the first two seconds are not attractive, it will not pass and will not be released; if the language in the music is not the language of the corresponding country, it will not pass. Pure music is of course acceptable.

How to shoot high-quality videos?

Say the result:

--Refer to outstanding peers and record the highlights of each one.

--Find high-quality scenes based on characteristics.

--Perfectly display selling points.

--Excellent editing by the designers.

Therefore, it is not difficult to produce high-quality content, but it takes time to create high-quality content. If you don’t know how, you can learn from your peers, but not copy them. You can learn from the highlights of others and then apply them to your own content.

In fact, according to official feedback, the effect of Amazon video advertising is still good after it was launched. At least most sellers can still get relatively good conversions. Of course, if you think the effect is not good, you can't stop investing for the time being. Just do a good job on other channels first.