Why can Amazon allow follow-selling? Why is follow-selling allowed?

The advantage of Amazon sellers following sales is that they don’t have to create their own listings. They can just list their products under someone else’s existing listings and sell them, which can help them place orders quickly. So why does Amazon allow sellers to follow sales?

1. Why does Amazon allow follow-selling?

1. For the Amazon platform, following others in selling has great benefits.

First of all, Amazon allows multiple stores to exist on the same listing page. These stores will then reduce prices or engage in other promotional activities in order to compete for shopping carts. This can bring greater concessions to consumers, thereby increasing the shopping stickiness of the platform.

Secondly, although Amazon allows follow-selling, it also imposes certain restrictions on follow-selling. For example, products that have joined Amazon's "Zero Plan" and "Transparency Plan" cannot be followed. Joining these plans requires paying a certain fee, which is undoubtedly an important source of profit for Amazon.

2. For customers, following sales is also beneficial.

When a customer is shopping on the platform, he hopes to search for the products he needs quickly and accurately. Then, the method of sharing listing pages such as follow-selling can allow the keyword search result page to display more product types, thereby providing customers with more choices and convenience for shopping.

At the same time, different stores bid against each other for shopping carts, allowing customers to enjoy more product discounts.

Therefore, from the perspective of the platform, following sales is beneficial to customers and the platform, so the operation mode of following sales has become an operation mode encouraged by Amazon.

2. Risks of copying sales on Amazon:

Although following others can help some sellers place orders quickly, if you accidentally follow others and sell branded products or products that have obtained exclusive authorization, you may face the penalty of having your store closed once you receive a complaint from Amazon from the seller.

In general, the reason why Amazon allows copy-selling is that this form can bring great benefits to consumers and provide customers with a variety of options.