There is less competition on independent websites, and because the platform is built by yourself, you can make your own rules. And there are no restrictions on categories or types of goods, which is pretty good. So is it easy to run an independent website now? Easy to do Can an independent website still be established? Yes. The biggest advantage of an independent website is that it allows sellers to be the masters of their own business. 1. Sellers can build and operate their own exclusive websites according to their own ideas and wishes. They can do some operations that they want to do but cannot do on the platform. They are no longer restricted by the rules of third-party platforms and can operate the website independently. 2. Independent sites can help sellers master all consumer data information. Through the analysis of user data, sellers can better identify user needs, formulate targeted activity plans, convert general users into loyal fans, and further enhance user stickiness. A thorough grasp of user data can, to a certain extent, help sellers stop losses in a timely manner, prevent sellers from falling into the same wrong strategy again, iterate and upgrade products based on data information, and improve user experience. 3. The competition on the platform is fierce, and your product is just one of many choices for users. In order to increase sales and make profits, sometimes you even have to use low-price strategies for marketing. In the independent station model, users will only see your brand's products, which is conducive to helping sellers build brand loyalty and increase product premiums. 4. On third-party platforms, sellers need to pay certain platform fees and commissions, and will also face the requirements of the payment deadline, and the capital turnover rate is low. Independent sites do not have these miscellaneous fees, and even the fees spent on the payment end are very low, which reduces the seller's costs and increases the profit margin. 5. Build your own traffic pool. Since you have to spend money to attract traffic anyway, why not direct the traffic to your own exclusive website? In summary, it is relatively easy to run an independent website now. It can be said that independent websites are now an industry that is on the cusp of the trend and it is the general trend. Merchants must seize the opportunity. |
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