How does Amazon make money? Things to pay attention to when making money on Amazon

Domestic seller friends want to develop cross-border e-commerce business. Some friends are quite interested in this platform. However, they encountered some minor problems in the actual process of operating the store. So how does Amazon make money?

1. How does Amazon make money?

1. Understand the explicit rules of the platform: These are the rules that the platform explicitly tells you and that you must abide by. For example, what are the special requirements for products sold on the platform, what kind of information certification is required, the requirements for listing pictures, the format of listing title writing, the basic requirements for the details page, etc. These need to be quickly figured out and operated proficiently.

2. Understand the invisible rules: The simplest understanding is the A9 algorithm. Let's talk about the effective click-through rate first. The main factors affecting the click-through rate are the main picture, title, price, number of reviews, and star rating. If these are done well, customers will click in when they search for keywords and see your listing.

Let's talk about conversion: high points + high conversion will determine that the listing is good, which will display your product at the front and bring more orders. So what should be optimized? Let's talk about the purpose of doing reviews first: to increase the credibility of the product and increase conversion, but it cannot directly improve the ranking.

The purpose of advertising is to increase exposure. If the conversion is not good, there will be no increase. Doing a good job in conversion can increase the weight score of the product, let the system include it, and indirectly improve the natural ranking of the product. The purpose of flash sales and discounts is generally to boost sales. Continuous and stable sales can quickly improve the ranking and gain more exposure.

3. Take the initiative to study and be willing to invest appropriately: First of all, let’s talk about the time investment. If you decide to do a business, you must study the platform. First, you must know how to operate the platform, and then you must dig deep and become an expert in this field to make money. Problems such as platform operation, such as image requirements and product listing, can all be solved. Secondly, you must prioritize and clarify your goals!

4. Goal splitting: Success is not something that can be achieved overnight, so we need to customize a goal to guide ourselves. Before we start selling products, we probably have a good vision.

It is still relatively profitable to open an Amazon online store, and the profits of cross-border e-commerce are still very high. It’s just that the process of doing cross-border e-commerce will be a little more difficult, because first of all, the cost of logistics is relatively high, and logistics is something that everyone must communicate well.