What abilities are needed for overseas marketing?

To engage in overseas trade, you need to master certain marketing skills, and you also need to have the ability to develop customer resources and maintain customer relationships. This article will specifically talk about what skills are needed for overseas marketing?

1. English expert/Master a minority language

Needless to say, language is a must for overseas promotion. Students majoring in English or international students naturally have unique advantages in overseas marketing. Not only will it be more convenient to communicate in language, but they will also have a better understanding of local culture.

The most basic requirement is English proficiency. Of course, different positions have different specific requirements for English proficiency. For example, overseas influencer marketing requires basic reading, writing and communication skills, and the ability to smoothly communicate with influencers about cooperation methods, product promotion points, etc. For social media operations positions, the English proficiency requirement is even higher, and it is best to be able to write copy that touches the hearts of local readers.

2. Heavy users of foreign social software (YouTube, Facebook, Twitter, Instagram, etc.)

It would be best if you can familiarize yourself with the rules of each platform and know the celebrities in each field.

3. Like to communicate and have strong empathy

Love to communicate with people from different countries and be willing to accept the cultural characteristics of different countries

4. Have experience in social media operations

Love social media operations, have ideas and creativity, like to output content

5. Data Sensitivity

Whether it is social media operation, advertising, etc., they are all data-oriented. It is best to have certain data analysis skills. Proficiency in Excel, Python, and SPSS will be a plus.

In short, the basic abilities required are as follows:

Basic skills: foreign language

Bonus skills: video editing, image processing (PS, PR, etc.), data analysis software (python, Excel, etc.)

Content creation + data analysis

Communication skills, aesthetic ability, market insight

In summary, overseas marketing requires the mastery of a minority language, such as English, as well as communication skills, social media operation skills, and data acquisition and analysis skills.