What is Amazon SD advertising? How to open it?

There are three types of Amazon ads: sp ads, sb ads, and sd ads. sp refers to product promotion ads, and sb refers to brand promotion ads. This article is about what is Amazon sd ads?

Sponsored Display ads

How to open Amazon SD ads?

Step 1: Go to Amazon Seller Center, click [Advertising], and select [Advertising Campaign Management] from the drop-down menu;

Step 2: Click [Create Advertising Campaign] to enter the new advertising campaign page, select [Display Promotion], which is SD advertising, and click [Continue];

Step 3: Next, enter the detailed settings for creating an advertising campaign.

① "Settings" section: fill in the "Advertising Campaign Name". You can write the name according to your own preferences to facilitate your organization; "Advertising Combination" is optional; "Advertising Start and End Time" can be set according to your own needs. You can choose "No End Date" for the end time. SD ads can be closed at any time; "Daily Budget" can be set according to your own situation and can be changed at any time. It is recommended that products that want to increase conversion rates can increase the budget appropriately;

② "Products to be promoted" section: fill in the name of the above advertising campaign into the "Advertising group name". This name is for yourself, not the name that will be displayed in the final advertisement; search for the products you want to promote and add them. After adding, they will be displayed in the box on the right;

③ "Placement" section: You can choose "Product Placement" and "Audience Placement" according to your own advertising placement method. The former is displayed in a certain display position on the product details page, and the latter is displayed in multiple display positions on and off the site;

④ "Bidding" section: You can choose according to your own delivery strategy and advertising purpose, which are optimization for coverage (increasing the number of impressions), optimization for page visits (increasing click-through rate) and optimization for conversion volume (increasing conversion rate). You can choose the bidding optimization method according to the purpose of the SD advertisement you want to set up;

⑤ "Products" section: It is recommended to select various products in "Category"; you can select the products that have been added before in "Preferred Advertising Products"; select the recommended bid in the drop-down menu in "Bidding"; enter the ASIN of your similar products or the ASIN of complementary products in the "Enter ASIN" box. This requires you to have a sufficient understanding of your competitors' products and complementary products. It is recommended to fill in the ASINs that you think your SD ads can generate clicks on these listing pages;

⑥ "Creativity" section: Sellers who have customized requirements for SD ads can click "Unleash your creativity". If you have a flagship brand product, you can click "Add logo and title". If it is not a brand product, it is recommended to click "Add custom image" to add creative and eye-catching advertising images.

Step 4: After checking all the content and confirming that it is correct, click [Automatic Advertising Campaign] in the upper right corner. The SD advertising setting is now complete.

To sum up, Amazon SD ads refer to display promotion ads, which are displayed both inside and outside Amazon. The main locations are product details pages, shopping carts, product descriptions, etc.