What are the operating skills for Amazon in Spain? Tips to share

There are three steps to start cross-border e-commerce. The first step is to choose a platform, the second step is to choose a country, and the third step is to choose products. If we do business in Spain on Amazon, what are the operating skills of Spanish Amazon?

1. Product selection

Product selection is the most important step in an Amazon store. As the saying goes, "70% depends on product selection, and 30% depends on operation." If the product selection is done well, the subsequent operation can be more effective.

2. Data Analysis

Data analysis mainly involves analyzing the store's sales volume, sales, traffic, conversion and other data, and then optimizing them in a targeted manner. For example, for sales volume, it is mainly to understand the store's collection and net profit; for traffic, it is to know which channels the traffic mainly comes from, and the conversion rate determines which aspects to optimize. Another thing that cannot be ignored is the placement of advertisements, to see the exposure, conversion and cost obtained through advertising, so that better adjustments can be made.

3. Maintain customers

Amazon operations cannot be limited to optimizing and maintaining stores, but also require extensive contact with customers and understanding of customer and market preferences. Only by knowing the pain points of buyers can we discover product selling points and increase product sales. If product marketing cannot understand the demands of buyers, it will eventually become out of touch with the market and become a fantasy or empty talk.

4. Copywriting editing skills

Amazon platform focuses on display and neglects customer service, encourages consumers to buy independently, and requires sellers to optimize products to the extreme to improve conversion rate. At the same time, Amazon system identifies products through copywriting, so copywriting is particularly important.

5. Importance of traffic analysis

The purpose of traffic analysis is to check the promotion process and effect of the listing, identify problems in a timely manner, and adjust the strategy in time to make it better.

After a period of promotion, operators must clearly know the traffic composition of the listing and the traffic words, and must also know the traffic composition and traffic words of their peers. Because everyone is playing the game of grabbing the cake in the stock market, and they are competing all the time.

To sum up, the Spanish Amazon operation skills lie in five aspects: product selection, data analysis, customer maintenance, copywriting editing ability, and the importance of traffic analysis.