What causes low Amazon product ratings? How to avoid them?

On the Amazon platform, there are many products whose ratings are not high, which will definitely affect the sales of the products. If the sales of the products are not high, everyone will not make much profit. What is the reason for the low ratings of Amazon products?

1. What are the reasons for low Amazon product ratings?

1. The first important reason for negative reviews is product quality. Once there is a problem with product quality, a large number of negative reviews will appear. Even if the order volume has exploded before, all the orders will be returned later.

2. If the product packaging is torn or damaged, squeezed or severely deformed, the seller will receive a bad review. If the product is missing accessories, such as small accessories that come with a mobile phone, if the buyer does not receive them, the seller may receive a bad review from Amazon due to a small negligence.

3. There are many reasons for negative reviews on Amazon, including logistics issues. Amazon stipulates that buyers must receive the goods within 28 days. Once this time is exceeded, buyers have the right to complain, which is also likely to cause negative reviews. Another reason is the pranks of competitors. For example, if the seller's listing product has very good sales, some competitors may become jealous and use illegal fake orders to maliciously evaluate the seller, which will result in a large number of negative reviews on Amazon.

2. How to avoid negative reviews on Amazon?

How can we avoid more negative reviews on Amazon? Only by planning ahead and making various preparations in advance can we avoid more problems.

Therefore, sellers must control product quality and pay attention when selecting products. Do not choose products of too poor quality. Whether collecting products in a distribution model or selecting from suppliers, pay attention to product quality issues and eliminate all reasons for negative reviews.

Products must be checked carefully when they are shipped. A 100% quality inspection is carried out on all products without missing a single one. The outer packaging and products must be carefully checked. The boxes used must be sturdy to avoid breakage or damage due to long-term storage. Products must also be well packaged, and small accessories must be checked to avoid forgetting to send small accessories and receiving bad reviews on Amazon.

Improve and optimize the Amazon listing as much as possible, such as the product title and description must match, the product image and function must correspond, and the image and text cannot be inconsistent, otherwise it will cause negative reviews on Amazon. Sellers can use legitimate methods to appropriately improve Amazon reviews and QA, and a large number of positive reviews will also avoid negative reviews.

If the Amazon product rating is very low, it is because there are many products of this product. One bad review will reduce the overall rating a lot. The most important thing for everyone on Amazon is to manage their own ratings!

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