What are the benefits of Amazon’s targeted advertising? How to do it well?

More and more merchants are opening stores on Amazon. For Amazon merchants, they need to master some relevant skills after opening a store, such as promotion. The effect of precise advertising is very good, so sellers will activate precise advertising. Let’s learn about the benefits of Amazon’s precise advertising.

What are the benefits of Amazon’s targeted advertising ?

To improve conversion, you must first achieve a certain exposure, that is, have enough customers browse the product. At this time, you use the broad match of automatic ads and manual ads. When the exposure is sufficient, that is, the number of customers entering the store reaches a certain level, you will attract your target customers, but at the same time, there are also many who are not target customers.

At this time, the advertising costs will also be high and will rise. Then our manual precision advertising will come in handy, because after spending a lot of advertising costs in the early stage, some orders will silently filter out precise keywords, and we can put these customers' precise advertising words into the precise advertising of manual advertising. The benefit of this is to reduce unnecessary advertising costs, improve conversion rates, and ultimately make advertising more and more precise, and gradually reduce advertising costs to a reasonable level.

1. Wait a while before optimizing your ads

Any Amazon advertising will take some time to get results. Be patient before making any changes or optimizations until you see results.

Using Amazon’s ad settings, such as budget allocation, will keep your budget within a specific range to avoid spending too much before getting results. The main results you should focus on are impressions and keyword bids.

Make sure you have enough budget to get impressions. Otherwise, your ads won’t show often enough to generate conversions, which could affect your ad performance and prevent you from outperforming your competitors.

2. Use different match types

Amazon Advertising uses broad match, phrase match, exact match, and negative match types to optimize targeting.

The key is to use a combination of these match type options to get the most targeting and reach the buyers who are most likely to make a purchase. The largest number of users can be reached using the broad match type. The words can be added before, in the middle, or after the target keyword. Broad match is the least targeted match type, but it can be used to boost campaigns and discover new keywords that may lead to conversions.

3. Finally, use manual matching, but test with automatic targeting ads

It’s best to have as much control over your ads as possible. However, there are some situations where automatic ads can help, such as when researching keywords. By creating automatic targeting ads, you’ll be able to test the market and find out which search terms people are using to find your products.

4. Make sure your listing contains your target keywords

Organic traffic and paid traffic have one thing in common: they both want to provide the best user experience. The best way for the platform to achieve this goal is to provide relevant results for the user's search. Therefore, Amazon will avoid showing ads that are not relevant to their respective landing pages. To avoid irrelevant ads, you need to show and prove that Amazon's product listings are relevant to your ads by adding target keywords in the listing copy.

5. Ads should have structure

The structure of your ads is crucial to your advertising. If your ad structure is messy, then your ads may be triggered by the wrong keywords, resulting in unqualified clicks, causing your budget to be wasted, or you may end up spending more money on clicks or wasting more money than you originally invested. The same principle applies to products with relevant keywords.

In short, Amazon's targeted advertising can reduce unnecessary advertising costs, improve conversion rates, and ultimately make advertising more and more accurate. Sellers whose store traffic is not very high can consider using targeted advertising. Those who are interested can use it.

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