How to use keyword advertising on Amazon? Method introduction

When placing advertisements on Amazon, merchants need to consider budget and time. To make an advertisement successful, the key factor is keywords. So, how to place keyword advertisements on Amazon?

1. Keywords can be obtained from two aspects.

General keywords are obtained from open automatic advertising. After the automatic advertising has been running for two weeks, select search terms with good performance as my keywords (because everyone's performance standards are different, we select search terms with an order conversion rate higher than 8% as product keywords based on the current product characteristics). You can also collect 2-4 main keywords from the competitor's title, and then use third-party search software to find about 60 words related to traffic.

2. Use two steps to filter keywords.

The first step is to check the relevance of these 60 words to our products, delete irrelevant words, and delete unmatched words. The second step is to search the filtered words one by one on the Amazon front desk. If the search results are irrelevant to our products, delete them again, and finally leave about 20-30 words.

3. Actions after selecting keywords.

Then use the keywords collected from the above two aspects to broadly match, phrase match, and exact match, create three ad groups, and then run manual ads.

After running manual advertising for 10 days, delete the words with more than 20 clicks but no orders; I will pick out the words that exceed the ACOS target and lower the bid. If the ACOS of a word is too low, I will increase the bid; for words that have a large number of clicks but no orders, this word will also be paused in manual advertising.

The above is an introduction to the most effective method of keyword advertising on Amazon. In Amazon advertising, keywords directly represent the core content of the advertisement, so they are a very important part.