20 experiences in making mini programs!

Are there any friends who want to make a mini program but are afraid of pitfalls? After all, if there is a small mistake, our mini program cannot be used, and it is possible to lose millions. The author of this article summarizes 20 experiences of making mini programs to help you see through the landmines that may be buried in the process of making mini programs as soon as possible. I hope it will be helpful to some entrepreneurs who are about to make mini programs.

Hello, fellow villagers. I am the village chief.

Didn’t I tell you a few days ago that due to a small mistake, our mini program was temporarily unavailable, resulting in a loss of several million?

So today, the village chief will share with you some things you should pay attention to when making mini programs.

These are tuition fees that were earned by spending millions or tens of millions!

I hope this will be helpful to some entrepreneurs who are about to start small programs!

01

Be sure to register the official account or mini program as early as possible to occupy your name first, otherwise it will be very embarrassing later.

02

Don’t just register one account. Whether it’s a public account or a mini program, register several. You can change the name anyway.

For example, if your product is called Xinya, then you should register Xinya plus, Xinya service, Xinya selection, etc.

03

You must apply for the permissions of the mini program background in advance, such as positioning, privacy agreement, H5 payment, etc. Of course, it depends on the business you are doing.

04

WeChat payment merchants must register in advance and ensure they have registered for 3 months and have continuous transactions for more than one month, so that it will be convenient to collect payments and open secondary merchants later.

05

For the IOS version, except for e-commerce products, try not to display prices directly, otherwise you will be complained about, and your payment ability will be restricted, or in serious cases, the product will be removed from the shelves.

06

If it involves distribution, agency, commission, etc., you need to register as a WeChat payment merchant and let others become agents.

However, WeChat currently sets a maximum distribution ratio of 25% for entry-level merchants. If you want a higher commission, you need to upgrade your channels.

07

Always check if there are any complaints against WeChat Pay merchants and handle them promptly, otherwise your ability to receive payments will be restricted.

08

You must make the user's complaint very obvious. You may think it is ugly, but it is useful.

Otherwise, if users go directly to WeChat to complain, WeChat will not give you a chance and will directly stop your sharing ability or suspend your mini program service.

09

Although public account push is an important means to activate mini program users, do not overuse public account message push.

Some unimportant interactions can be canceled. For example, if a user clicks "like", the message can only be pushed once at most.

Otherwise, the message template cannot be used after receiving complaints from users.

10

If your platform allows users to publish content, you must pay attention to the review of background content.

Either review first and then publish, or publish first and then review.

However, the review process must be timely and the rules must be clearly established.

Never post any content that touches upon the party, government, military, religion, pornography or vulgarity. Otherwise, WeChat will suspend your account no matter how many users you have. It usually takes 7 days to file an appeal, which is too costly.

From the time we suspended our services to the time they were resumed, we directly lost more than 40% of new users and daily active users.

11

If you really have a complaint and it is handled by WeChat, write an appeal in time.

Your attitude should be sincere, and you should explain the reasons, platform plan, processing results, and subsequent commitments, and wait for WeChat's review.

Generally, as long as you don’t touch the bottom line, there is still a possibility of being unblocked.

12

WeChat now restricts the ability to obtain basic user information, such as phone number, avatar, nickname, etc., so let users register themselves. Otherwise, if they are complained about and illegally obtained user information, they will be restricted.

13

If content is allowed to be published, it is necessary to use the text and image filtering mechanism officially provided by WeChat, otherwise it will also be processed by WeChat.

14

Be sure to prepare an extra mini program to ensure that the functions are the same and that the user's past data is still there.

This is to prevent another mini program from being used after being blocked.

However, the problem of being blocked must be solved in advance. For example, if it is due to sensitive content, it must be checked first.

It is necessary to have functions for deleting content, muting, and blocking.

15

Make an app or H5 in advance, depending on what you are good at.

If the mini program is blocked, there must be at least one port to take over.

H5 should be the fastest, but APP is the most stable and has the best functional operation convenience.

We made several of the above mistakes this time. We did each of them, but not well.

Although the PC version is very easy to use, it is obvious that users refuse or are unwilling to use it.

Only a few publishers will use operations.

They still hope to solve the problem on their mobile phones.

Remember that the purpose of making apps now is not for growth, but for defense and succession.

If there is a problem with the mini program one day, the app is still your base!

16

Do not induce sharing, such as part-time jobs, online earning, grabbing red envelopes, etc. If you take a look at Pinduoduo’s mini programs, you will see that they have wisely hidden those.

17

If you are making a simple small product, such as changing an avatar, don't ask users to enter their phone numbers or something like that.

The core logic of the mini program is lightweight, so don’t do a lot of complicated operations; the simpler the better.

But if you are involved in products related to transactions, storage, management, etc., you must ask users to register their mobile phones to prevent them from losing their phones.

18

Be sure to add the WeChat of core customers! Arrange an operator to add registered core customers in the background every day, especially those who can bring transactions.

We were banned this time, but luckily we added a lot of users to our seven or eight mobile phones.

So we can communicate and answer questions one-on-one, and after recovery, we can also give one-on-one reminders!

19

The sharing of mini programs must be done in place, including dialog boxes, Moments, posters, and links.

In addition, users should be guided to add the mini program to My Mini Programs for easy and quick use.

20

Before the number of registered users of your mini program reaches 200,000 or 300,000, don’t analyze the so-called daily active users, retention and other data. It is meaningless and self-deceiving.

Just think about it and you will know that it is because our product functions are not perfect and there are few growth channels.

Don't waste your time discussing this and that.

Finally, I would like to remind you again that before making a mini program, you must read the WeChat operating regulations. Do not ignore them. You will be punished if you report them.

That’s all I’m going to share with you for now. When we reach the next stage, I’ll share some more in-depth experiences with you.

Author: The village chief lives in Shili Village

Source: WeChat public account "Shili Village (ID: shilipxl)"